Tag Archives: social media marketing

10Jul/20

Why consumers follow and unfollow brands on social media

July 10, 2020Online Marketing Newscustomer engagement, digital, Digital Marketing, Marketing, report, research, Social, Social Integration, Social Media, social media marketing, Strategies, Strategy, studyContent Team

Why consumers follow and unfollow brands on social media – ClickZ Author Jacqueline Dooley Date published July 10, 2020 Categories 30-second summary: Sprout Social has been compiling a consumer index report ofRead More…

01Jul/20

Five changes in social advertising for brands during COVID-19

July 1, 2020Social Media MarketingCOVID-19, digital, digital advertising, Digital Marketing, Insights, Marketing, report, research, Social Media, social media ads, social media advertising, social media marketing, Sponsored, Strategies, Strategy, studyContent Team

Five changes in social advertising for brands during COVID-19 – ClickZ Author Tereza Litsa Date published July 1, 2020 Categories 30-second summary: The increased use of social platforms from users during lockdownRead More…

28May/20

ASMR: The sound of growth

May 28, 2020Online Marketing NewsASMR, content marketing, COVID-19, digital, Digital Marketing, Marketing, Social Media, social media marketing, Strategies, StrategyContent Team

ASMR: The sound of growth – ClickZ Author Victor Potrel Date published May 28, 2020 Categories 30-second summary: Marketing strategies are shifting: On the heels of COVID-19, a majority of marketers areRead More…

14May/20

OTT in the time of COVID-19: Using social to drive adoption

May 14, 2020Online Marketing Newscontent marketing, COVID-19, digital, Digital Marketing, Entertainment, Industry Developments, Marketing, Movies, on demand, OTT, Social Media, social media marketing, Strategies, StrategyContent Team

OTT in the time of COVID-19: Using social to drive adoption – ClickZ Author Ting Zheng Date published May 14, 2020 Categories 30-second summary: Historically, OTT brands excel in social media marketingRead More…

07Apr/20

Pitfalls of influencer marketing in Russia and how to avoid them

April 7, 2020Online Marketing Newsdigital, Digital Marketing, Industry Developments, influencer marketing, Marketing, MCN, Mediacube, Multi-channel network, Russia, Social Media, social media marketing, Sponsored, Strategies, video marketing, YouTubeContent Team

Pitfalls of influencer marketing in Russia and how to avoid them – ClickZ Author Ivan Padrez Date published April 7, 2020 Categories 30-second summary: As YouTube content is not restricted to theRead More…

12Mar/20

Creative testing: Why is the control so hard to beat?

March 12, 2020Online Marketing NewsCreative testing, digital, Digital Marketing, display ads, display advertising, Facebook, Image Ads, IPMs, Marketing, Social Media, social media marketing, Strategies, testing, video ads, video marketingContent Team

30-second summary: Facebook’s split-tests appear to maintain a creative history for the control ad. This gives the control a significant advantage with Impressions Per Thousand (IPM) testing. Facebook can also group variationsRead More…

09Mar/20

How to set up your Social Media Engagement Checklist

March 9, 2020Social Media Marketingdigital, Digital Marketing, engagement, Insights, Marketing, Social, Social Media, social media marketing, SponsoredContent Team

30-second summary: Volume Nine has created a detailed guide on how to build your engagement checklist for all social media platforms. Social media engagement should not be challenging especially if you workRead More…

20Jan/20

Strategies to refine Instagram marketing for ecommerce

January 20, 2020Social Media Marketingb2c ecommerce, digital, Digital Marketing, ecommerce, influencer marketing, Instagram, Instagram marketing, Marketing, marketing technology, retail, Social, Social & Community, Social Commerce, Social Media, social media engagement, social media marketing, user-generated content (UGC)Content Team

30-sec summary: 60% of Instagram users say they have discovered products through the platform and have been more open to purchasing them – this makes it essential for ecommerce businesses to getRead More…

20Jan/20

A comprehensive guide to influencer marketing

January 20, 2020Social Media Marketingdigital, Digital Marketing, influencer marketing, Marketing, marketing strategies, Social, Social Media, social media marketingContent Team

30-second summary: Consumers are inundated with adverts everywhere they go–brands need to be smarter if they’re to attract attention Traditional forms of advertising are increasingly ineffective, whilst influencer marketing is on theRead More…

02Jan/20

The path to owning influencer marketing in 2020 is just 6 steps

January 2, 2020Online Marketing NewsAnalytics, Campaigns, Conversion & ROI, Data-Driven Marketing, digital, influencer marketing, Linqia, Marketing, playbook, report, research, Social Media, social media marketing, Sponsored, studyContent Team

30-second summary: Influencer marketing specialists Linqia launched a playbook to help businesses strategize in 2020. According to Linqia there are five different types (or tiers) of influencer: Nano; Micro; Macro; Mega; andRead More…