Tag Archives: research

25Mar/21

How Ad Council raised $407M in donated media for their mask campaign

March 25, 2021Online Marketing Newsadvertising, Case Study, COVID-19, digital, digital advertising, Digital Marketing, Marketing, Media, Media Planning, research, TechnologyContent Team

How Ad Council raised $407M in donated media for their mask campaign – ClickZ Author Jacqueline Dooley Date published March 25, 2021 Categories 30-second summary: The Ad Council needed to create messagingRead More…

01Mar/21

45% of retailers plan to spend more on social media advertising in 2021 vs 2020

March 1, 2021Social Media Marketingadvertising, digital, digital advertising, Digital Marketing, Insights, Marketing, report, research, Social Media, social media marketing, Sponsored, study, TrendsContent Team

45% of retailers plan to spend more on social media advertising in 2021 vs 2020 – ClickZ Author Jacqueline Dooley Date published March 1, 2021 Categories 30-second summary: Social media ad automationRead More…

04Feb/21

Ecommerce businesses have an unprecedented opportunity to blend 1P & 3P channels for optimal growth

February 4, 2021Online Marketing NewsD2C, digital, Digital Marketing, ecommerce, Ecommerce & Sales, Insights, Marketing, marketing technology, Martech, omnichannel, report, research, retail, Sponsored, Strategies, Strategy, study, TechnologyContent Team

Ecommerce businesses have an unprecedented opportunity to blend 1P & 3P channels for optimal growth – ClickZ Author Jacqueline Dooley Date published February 4, 2021 Categories 30-second summary: Sellercloud is an omnichannelRead More…

07Jan/21

Behavior changes means new learnings for ecommerce retailers

January 7, 2021Online Marketing NewsAnalyzing Customer Data, COVID-19, customer data, Data, digital, Digital Marketing, ecommerce, Insights, Marketing, report, research, retail, studyContent Team

Behavior changes means new learnings for ecommerce retailers – ClickZ Author John Williams Date published January 7, 2021 Categories 30-second summary: Lockdown has had an enormous impact on browsing habits. Data indicatesRead More…

06Jan/21

Jack of all trades: Why and how CMOs must master data to succeed in 2021

January 6, 2021Online Marketing NewsCMO, cx, Data, Data & Analytics, Data-Driven Marketing, digital, Digital Marketing, Marketing, marketing technology, report, research, Strategies, Strategy, studyContent Team

Jack of all trades: Why and how CMOs must master data to succeed in 2021 – ClickZ Author Martyn Etherington Date published January 6, 2021 Categories 30-second summary: Digital disruption is requiringRead More…

05Jan/21

The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data

January 5, 2021Online Marketing NewsAnalyzing Customer Data, customer data, Data, Data & Analytics, data collection, data privacy, Data-Driven Marketing, digital, Digital Marketing, Insights, Marketing, marketing technology, matech, report, research, Sponsored, study, TechnologyContent Team

The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data – ClickZ Author Jacqueline Dooley Date published January 5, 2021 Categories 30-second summary: PublicisRead More…

15Dec/20

Four key decisions for planning marketing success in 2021

December 15, 2020Online Marketing NewsAd Spend, digital, Digital Marketing, Insights, Marketing, planning, report, research, Strategies, Strategy, study, TrendsContent Team

Four key decisions for planning marketing success in 2021 – ClickZ Author Julia Stead Date published December 15, 2020 Categories 30-second summary: 2020 flipped most marketing teams’ plans upside down. Allocadia analyzedRead More…

10Dec/20

Email, SMS & push message marketing: Report shows increasing influence on consumer purchasing decisions

December 10, 2020Email Marketingautomation, digital, Digital Marketing, Email, Email Marketing, Email Marketing Best Practices, Emerging Technology, Insights, Marketing, mobile, push message, report, research, SMS, Strategy, studyContent Team

Email, SMS & push message marketing: Report shows increasing influence on consumer purchasing decisions – ClickZ Author Greg Zakowicz Date published December 10, 2020 Categories 30-second summary: Email marketing conversions continue toRead More…

03Nov/20

Digital transformation post-COVID presents huge opportunities for global export expansion

November 3, 2020Online Marketing NewsB2B, B2C, digital, digital expansion, Digital Marketing, digital transformation, Digitization, Marketing, report, research, Sponsored, Strategies, Strategy, studyContent Team

Digital transformation post-COVID presents huge opportunities for global export expansion – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits:Read More…

17Sep/20

What to consider when marketing to multicultural audiences

September 17, 2020Online Marketing Newsautomotive industry, Digital Marketing, Industry Developments, Insights, Marketing, multicultural audiences, report, research, Strategies, Strategy, studyContent Team

What to consider when marketing to multicultural audiences – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited accessRead More…