Tag Archives: Mobile & Local Search

24May/16

Google AdWords launches new features for a mobile-first world

May 24, 2016Search Engine Optimization (SEO)display advertising, Google, Google AdWords, Google display network, Insights, local SEO, Media, mobile, Mobile & Local Search, multi-device, multichannel, o2o, omnichannel, search, search marketing, SEM, SEO, TabletContent Team

Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile. The changes and additions have been announced at today’s Google Performance Summit, and include expandedRead More…

22Jan/16

Has Gen Z killed channel marketing or redefined it?

January 22, 2016Online Marketing Newsapps, Cross-channel, cross-platform, Email, Email Marketing, GE, Google, Insights, Loyalty, Media, Media Planning, millenials, mobile, Mobile & Local Search, mobile apps, mobile loyalty, mobile marketing, mobile-first, mobile-only, multi-device, multichannel, publishing, real-time, search, search marketing, SnapChat, Social Media, targeting, TV, Twitter, video, video advertisingContent Team

With the advent of social platforms, apps, and the accepted practice of multichannel publishing that fluidly translates across multiple devices, did Gen Z murder channel marketing – or did they redefine it?Read More…

11Jan/16

Killing Google’s brand one phone call at a time

January 11, 2016Search Engine Optimization (SEO)advertising, automation, customer service, engagement, Google, Google AdWords, Lead nurturing, legal, Legal & Regulatory, Legal/regulatory, localization, map, Mobile & Local Search, opt-in, optimization, Paid Search, search, search marketing, SEM, SEO, SMB, targetingContent Team

Is the solicitation of SMBs by automated robocallers a threat to Google’s advertising revenue? How can the search giant protect itself? “Today we have guaranteed free first-page positions available for your businessRead More…