Advertisers respond to gift-wrapped programmatic offerings this holiday – ClickZ Author Jaan Janes Date published December 9, 2020 Categories 30-second summary: Shift in consumer behavior during the 2020 holiday season creates aRead More…
How to convert passive screen-scrollers into customers using video – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: UnlimitedRead More…
Adapting to the new normal: Video content strategy after COVID-19 – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits:Read More…
How to increase revenue without increasing spend – ClickZ Author Jacqueline Dooley Date published July 16, 2020 Categories 30-second summary: CallTrackingMetrics, an SaaS provider of call tracking and contact center solutions, publishedRead More…
30-second summary: Due to the real-time nature of a DOOH campaign, ads can be adjusted quickly in response to events. From small edits to an overall campaign shift, DOOH allows marketers toRead More…
30-second summary: While media planning used to be an agency pillar, many are shifting away from that model with the realization that traditional media planning isn’t effectively optimizing ad spend. By allowingRead More…
Last week, Facebook revealed that it found yet more errors in metrics that it reports to brands and advertisers. The first error affected metrics related to Like and Share buttons. The Like and ShareRead More…
WPP’s GroupM has some good news for the digital advertising business: according to the world’s largest ad buyer, digital raked in 72 cents of every new ad dollar that was invested thisRead More…
There is a changing approach in marketing strategy as millennials become part of small to medium sized businesses and we can already notice how they differ from baby boomers. Magisto surveyed 500Read More…
Here we present a brand new guide, full of updated information and tips to give your online business a boost without the need of a credit card. Please note: some of theRead More…