30-second summary: While media planning used to be an agency pillar, many are shifting away from that model with the realization that traditional media planning isn’t effectively optimizing ad spend. By allowingRead More…
30-second summary: The new Gartner survey on martech finds that this year’s average assessment of martech stacks’ effectiveness is about the same as last year – but both assessments indicate effectiveness hasRead More…
30-second summary: Building on its efforts to digitally transform and refocus on its customer, JOANN used Phrasee’s AI-powered copywriting to improve customer engagement at an enterprise level JOANN re-evaluated its brand strategy,Read More…
Consumers expect businesses to be the most responsible parties for protecting their data – more so than even the U.S. government. That’s one of the findings in a new report on theRead More…
Most retailers know they need to use buyer data to provide better targeted messaging, personalized advertisements, and customer rewards. But with so much customer data coming from so many different directions, manyRead More…
Companies should find out the true impact of their brands on customer behavior. That’s a key takeaway from a new study by research firm Gartner, “Brand Survey 2019: Marketers Believe in theRead More…
Management tools help you run your team more efficiently, and they’re essential to running a high-performance marketing organization. This is a broad category of marketing tools, but it encompasses everything from budgetingRead More…
As a marketer, you might find yourself facing a persistent conflict. Do you go with the status quo and pursue an approach to marketing where every customer is treated the same andRead More…
Most marketers who consider Facebook a valuable platform are feeling baffled with the series of changes that the social media giant has brought in recently, making them reevaluate its importance. For starters,Read More…
Google recently assembled key findings. With the power of mobile devices, customers are officially research-obsessed. Real-time research is now part of the customer experience, preceding, and shaping real-world events These emerging, mobile-first,Read More…