30-second summary: Building a quality product is the first step toward success in the Fintech industry, and deploying the right marketing techniques stands as the greatest challenge marketers face in growing theirRead More…
30-second summary: Ascend2’s Martech Stack Optimization survey asked nearly 300 B2B and B2C marketers how are they addressing the challenge of optimizing their martech stack in 2020. 19% of respondents indicated thatRead More…
30-second summary: The foundation of good account-based anything is data and insights about customers. When companies shift go-to-market models to focus on a defined universe of accounts, they naturally invest more inRead More…
30-second summary: Remarketing is your friend: The common myth is that remarketing is a form of stalking consumers who previously interacted with your brand, but when done correctly, it can be veryRead More…
30-second summary: A new report from customer support platform UJET finds a steady use by consumers of all ages of multiple channels for customer service, and a desire for more texting/messaging. WhileRead More…
30-second summary: ClickZ hosted a Webinar in collaboration with Wix to discuss some effective approaches to solving a big agency pain point—increasing productivity. With efficiency, you are trying to do the sameRead More…
30-second summary: Asked what they look forward to about the Super Bowl, 20 percent of respondents in a recent survey said it’s the ads. That’s second only to watching the actual game.Read More…
30-second summary: Brands can achieve success through measuring every metric of their performance marketing campaigns, including clicks, conversion rates, bounces, and more, which offers a deeper understanding of consumers. Performance marketing isRead More…
30-second summary: A higher percentage of marketers than in previous years now understand the importance of customer experience (CX), according to the latest Gartner report on the topic. That importance is beingRead More…
30-sec summary: 60% of Instagram users say they have discovered products through the platform and have been more open to purchasing them – this makes it essential for ecommerce businesses to getRead More…