Tag Archives: digital marketing strategy

30May/23

Winning at search: why vigilance and strategy alignment are necessary evils

May 30, 2023Search Engine Optimization (SEO)Data-Driven Marketing, digital marketing strategy, Google SERP, search, search marketing, SEO, SERPContent Team

The dynamic SERP demands constant vigilance and strategy alignment Author Prasanna Dhungel Date published May 30, 2023 Categories 30-second summary: Google Search Engine Result Pages (SERPs) are essential for advertisers to displayRead More…

07Jul/22

How a 95-year-old publishing company mastered TikTok for 7X book sales

July 7, 2022Social Media MarketingAudience, Case Study, Collaboration, content, Content & Experience, content marketing, Digital Marketing, digital marketing strategy, Influencer, influencer marketing, influencer outreach, influencer program, Insights, Marketing, Media, Media Planning, micro influencers, Social, Social Media, social media engagement, social media marketing, Social Media Smarts, social media strategy, Strategy, TikTok, videoContent Team

How a 95-year-old publishing company mastered TikTok for 7X book sales – ClickZ Author Benjamin Broomfield Date published July 7, 2022 Categories When you imagine the sort of companies who are successfullyRead More…

20Jun/22

How US food franchise Bar Louie built its localized digital strategy

June 20, 2022Online Marketing NewsB2C, brand awareness, brand strategy, Branding, Case Study, content, digital, Digital Marketing, digital marketing strategy, Facebook, Google My Business, Influencer, influencer marketing, Instagram, localization, Loyalty, marketing localization, More News, personalization, Social, Social & Relationships, Social Media, social media marketing, social media strategy, Strategies, StrategyContent Team

How US food franchise Bar Louie built its localized digital strategy – ClickZ Author Benjamin Broomfield Date published June 20, 2022 Categories Bar Louie was founded in 1990s Chicago as ‘The OriginalRead More…

25Jan/22

How marketers can use weather data as a strategic tailwind

January 25, 2022Online Marketing NewsAdvertising & Promotion, alternative data sources, Artificial intelligence, Consumer insights, consumer privacy, data analysis, data compliance, Data-Driven Marketing, digital advertising, digital marketing strategy, ecommerce, expert commentary, first party data, predictive analytics, ROI Marketing, weather dataContent Team

How marketers can use weather data as a strategic tailwind Author Lauren Lee Date published January 25, 2022 Categories 30-second summary: By understanding weather’s impact on consumer’s behaviors and decisions, marketers canRead More…

10Nov/21

Five ways brands can spark Q4 (and 2022) with influencer marketing

November 10, 2021Online Marketing NewsDigital Marketing, digital marketing strategy, Holiday sales, holiday season, holiday season marketing, Inclusive marketing, influencer commentary, influencer marketing, lead generation, ROI Marketing, social media marketingContent Team

Five ways brands can spark Q4 (and 2022) with influencer marketing Author Neal Schaffer Date published November 10, 2021 Categories 30-second summary: Consumer attention is fickle, precious, and especially ad resistant WithRead More…