Unlocking untapped programmatic inventory in a cookie-less world – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited accessRead More…
To thrive without cookies, brands must adopt more nuanced blocking techniques – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. MemberRead More…
New browser policies shift the value to offline data – ClickZ Author Chris Morse Date published May 19, 2020 Categories 30-second summary: Recent shifts in browser policy have made that line ofRead More…
Big data and email marketing have a surprisingly symbiotic relationship, where each one makes the other better, something that will only increase in the future. Big data – demographics, behavior, buying behavior inRead More…
The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads. A large percentage of marketing budgets (75%-80% by some accounts)Read More…