Tag Archives: future of email

02Oct/17

What does the future hold for email? We asked our readers

To find out, we sent out a survey to our subscriber base with six questions about email, the role it plays in the modern marketing strategy, how marketers feel about their grasp on the world of email martech, and whether email is at risk of being disrupted by instant messaging.Here’s what we found out.Personalization is […]

29Sep/17

Round-up: The Future of Email

As you may already know, we have been running a series on ClickZ all this week about the future of email marketing, featuring case studies, interviews, and insights into cutting-edge innovations taking place in the field.If this is the first you’ve heard about the series, or if you’ve missed a couple of instalments over the […]

29Sep/17

How these 11 brands are nailing cart abandonment emails

It’s common for consumers to browse several sites until they are ready to proceed to a purchase. They may even add products to shopping carts, but forget to complete the order. Cart abandonment is therefore a persistent problem for ecommerce brands, reaching a global average of 76.9% for Q2 2017. Why are consumers so hesitant to […]