30-second summary Whilst it’s a step in the right direction, many consumers still don’t actually know what their rights are More needs to be done to tackle the widespread use of third-partyRead More…
30-second summary: A higher percentage of marketers than in previous years now understand the importance of customer experience (CX), according to the latest Gartner report on the topic. That importance is beingRead More…
30-second summary: Retailers need to personalize experiences to stand out, but customers are wary of sharing data. This is the central challenge addressed in a new white paper from research firm WBRRead More…
30-second summary: Slightly more retailers with centralized customer data are satisfied with their arrangement, compared to those with decentralized data, according to a new report from customer data platform (CDP) Arm TreasureRead More…
30-second summary: Many marketers are lacking six important building blocks necessary for successfully employing personalization. Centricity – The disparate systems and silos that can lead to fragmented business intelligence. Transparency – A channelRead More…
30-Second Summary: Invoca is a call tracking and conversational analytics platform. They recently surveyed 500 B2C marketers to understand how they use and access first-party data. The study revealed that two bigRead More…
30-second summary: Predictive modeling of customer behavior helps educate campaigns to drive loyalty or generate leads. Lead qualification modeling helps the sales team focus on the most probable customers to buy/close theRead More…
Consumers expect businesses to be the most responsible parties for protecting their data – more so than even the U.S. government. That’s one of the findings in a new report on theRead More…
Personalization is not a new concept. It’s likely that your hairstylist knows how you like your hair cut and can make recommendations on different options and products that best suit your hairRead More…
All the latest trends are part of Mary Meeker’s Internet Trends report (full presentation embedded at the end of this post) every year and we couldn’t ignore the changes in media usage,Read More…