Tag Archives: Analyzing Customer Data

19May/20

New browser policies shift the value to offline data

May 19, 2020Online Marketing NewsAnalyzing Customer Data, cookies, customer data, Data, Data-Driven Marketing, digital, Marketing, Offline Data, programmaticContent Team

New browser policies shift the value to offline data – ClickZ Author Chris Morse Date published May 19, 2020 Categories 30-second summary: Recent shifts in browser policy have made that line ofRead More…

11May/20

Get innovation back on track: Why your company should build a “concept car”

May 11, 2020Online Marketing NewsAnalyzing Customer Data, Concept Car, customer data, digital, Digital Marketing, Innovation, Marketing, Strategies, Strategy, TechnologyContent Team

Get innovation back on track: Why your company should build a “concept car” – ClickZ Author Kevin Mann Date published May 11, 2020 Categories 30-second summary: If you’re not in the automotiveRead More…

08May/20

The role of marketers in a post-COVID-19 world

May 8, 2020Online Marketing NewsAnalyzing Customer Data, B2B, consumer sentiment, COVID-19, customer data, digital, Digital Marketing, Industry Developments, Insights, Marketing, McKinsey, Peer Network, report, research, studyContent Team

The role of marketers in a post-COVID-19 world – ClickZ Author Jacqueline Dooley Date published May 8, 2020 Categories 30-second summary: Tamara Charm is a senior expert at McKinsey & Company andRead More…

01May/20

How COVID-19 is affecting notifications and ads in newsletters

May 1, 2020Online Marketing Newsadvertising, Analytics, Analyzing Customer Data, COVID-19, digital, digital advertising, Digital Marketing, Email Marketing, Emails, Marketing, newsletters, report, research, studyContent Team

How COVID-19 is affecting notifications and ads in newsletters – ClickZ Author Barry Levine Date published May 1, 2020 Categories 30-second summary: Customer engagement platform Airship reports an 18 percent growth inRead More…

27Apr/20

3 ways to build personalized connections between a customer and brands

April 27, 2020Online Marketing NewsAnalytics, Analyzing Customer Data, brands, cx, Data, Data-Driven Marketing, digital, Digital Marketing, Identity Resolution, Marketing, personalization, Strategies, StrategyContent Team

3 ways to build personalized connections between a customer and brands – ClickZ Author Mary Hennen Date published April 27, 2020 Categories 30-second summary: Sending a loyal customer an email that saysRead More…

20Apr/20

New data visualizations show how consumers are now consuming media

April 20, 2020Online Marketing NewsAnalytics, Analyzing Customer Data, COVID-19, digital, Digital Marketing, Industry Developments, Insights, Marketing, Media consumption, report, research, studyContent Team

New data visualizations show how consumers are now consuming media – ClickZ Author Barry Levine Date published April 20, 2020 Categories 30-second summary: A new series of data visualizations demonstrate how contentRead More…

13Apr/20

Unruly’s survey reveals consumer behavior in the COVID-19 age

April 13, 2020Online Marketing NewsAnalytics, Analyzing Customer Data, consumer behavior, COVID-19, Data, digital, Insights, Marketing, report, research, studyContent Team

Unruly’s survey reveals consumer behavior in the COVID-19 age – ClickZ Author Barry Levine Date published April 13, 2020 Categories 30-second summary: A consumer survey from ad platform Unruly finds adds someRead More…

30Mar/20

Opportunities are coming as third-party cookies are phased out

March 30, 2020Online Marketing Newsadvertising, Analyzing Customer Data, Data, Data-Driven Marketing, digital, digital advertising, Digital Marketing, first party data, Marketing, personalization, third-party cookiesContent Team

Opportunities are coming as third-party cookies are phased out – ClickZ Author Ken Nelson & Alex Kelleher Date published March 30, 2020 Categories 30-second summary: Individuals crave more transparency and control andRead More…

24Mar/20

Social Listening: New report uncovers missed opportunities for PR professionals

March 24, 2020Online Marketing NewsAnalytics, Analyzing Customer Data, Conversion & ROI, digital, marcomms, Marketing, Martech, PR, report, research, share of voice, social analytics, social listening, study, Technology, Verifying Business ValueContent Team

Social Listening: New report uncovers missed opportunities for PR professionals – ClickZ Author Luke Richards Date published March 24, 2020 Categories 30-second summary: Social listening and analytics take-up is lagging, even whileRead More…

21Jan/20

Q&A with Segment: Successfully navigating the CCPA

January 21, 2020Online Marketing NewsAnalyzing Customer Data, CCPA, customer data, data privacy, Data regulations, digital leaders, Digital Marketing, Industry Developments, Insights, Peter Reinhardt, SegmentContent Team

30-second summary Whilst it’s a step in the right direction, many consumers still don’t actually know what their rights are More needs to be done to tackle the widespread use of third-partyRead More…