With a little help from some algorithms and machine learning, marketers may soon be able to tap into the power of Hadoop, a programming framework that supports the processing of large dataRead More…
If you don’t have a boss that expects you to deliver results reports on your programs today, you will in the future. But regardless of your current organization’s sophistication with marketing analytics,Read More…
Without any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about what consumers are doing. Data alone does not lead to insights. Analyzed dataRead More…
We can all collect masses of data, but it only becomes useful when we use it to make a clear point. This is where data visualization comes in. Showing data in contextRead More…
Despite the party atmosphere of Cannes, Facebook is all business at the creativity festival, with several announcements for its mobile advertisers. I’ve never been, but I’ve heard that the Cannes Lion InternationalRead More…
The number of digital skills you need in order to be a functional and useful member of your organisation are increasing at a rate you might be struggling to keep up with.Read More…
While on the consulting side, I spent a good deal of my time working on B2B technology and healthcare companies. I worked on digital marketing and analytics for products as niche asRead More…
Advertising to millennials can be challenging, especially when there’s a lack of understanding towards their needs. Here’s what you need to consider before targeting them. The term “millennial” has become very popular during theRead More…
Image by Alan Rourke, made available via CC BY 2.0. www.workcompass.com It’s widely agreed across the marketing industry by now that social media is an important part of any marketing strategy. AndRead More…
As both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event. Along with Katie Morse, Vice President, Social and Search at NielsenRead More…