12Apr/23

What role does page speed play for SEO?

April 12, 2023Search Engine Optimization (SEO)SEO, SponsoredContent Team

What role does page speed play for SEO? – ClickZ Sponsored by Author DebugBear Date published April 12, 2023 Categories SEO Sponsored Back in 2010, Google announced that it would start consideringRead More…

06Apr/23

Ray-Ban and AEG’s winning formula: Music festivals and data-driven branding

April 6, 2023Online Marketing Newsadvertising, Advertising & Promotion, Analyzing Customer Data, Audience, B2B, B2C, brand awareness, Brand experience, Case Study, change management, consumer behavior, content management solutions, content strategy, Data-Driven Marketing, digital leaders, Digital Marketing, Media, retail, Sports & Entertainment, StrategiesContent Team

Ray-Ban and AEG’s winning formula: Festivals and data-driven branding Author Team ClickZ Date published April 6, 2023 Categories 30-second summary: Live event sponsorships present a massive opportunity for brands to build awareness,Read More…

23Mar/23

Digital CX built on good data

March 23, 2023Online Marketing NewsAnalytics, DataContent Team

Digital CX built on good data – ClickZ Sponsored by Author Mallory Green Date published March 23, 2023 Categories Analytics Data We know that data is key – key to identifying yourRead More…

16Mar/23

Brands, be mindful or be gone

March 16, 2023Online Marketing Newsadvertising industry, Brand experience, brands, digital advertising, paid social, social media marketing, StrategiesContent Team

Brands, be mindful or be gone – ClickZ Author Adrienne Little Date published March 16, 2023 Categories 30-second summary: Through unpredictable events and a sense that control has been lost, consumers haveRead More…

15Mar/23

Maximizing TikTok ads: A beginner’s guide to effective TikTok campaigns and measurement

March 15, 2023Online Marketing News322023, brand awareness, ecommerce, social media marketing, Strategies, video marketingContent Team

Maximizing TikTok ads: A beginner’s guide to effective TikTok campaigns Author Team ClickZ Date published March 15, 2023 Categories 30-second summary: TikTok is the new channel that can help brands to diversifyRead More…

10Mar/23

The power of audience-led approaches and data-driven insights

March 10, 2023Online Marketing NewsAnalyzing Customer Data, Customer behaviour, customer experience, Customer insights, Customer journey, data insights, Data-Driven Marketing, ecommerceContent Team

The power of audience-led approaches and data-driven insights – ClickZ Author Dipti Kachru Date published March 10, 2023 Categories 30-second summary: Audience-specific approach to marketing and business strategy is crucial in today’sRead More…

08Mar/23

What is marketing attribution and why you should care

March 8, 2023Online Marketing News322023, Conversion & ROI, ecommerce, marketing attribution, marketing attribution models, ROI Marketing, social media marketingContent Team

What is marketing attribution and why you should care – ClickZ Author Team ClickZ Date published March 8, 2023 Categories 30-second summary: As marketers, it is important to consider marketing attribution toRead More…

02Mar/23

How are brands performing on TikTok and Snapchat?

March 2, 2023Online Marketing News322023, Actionable Analysis, Data-Driven Marketing, digital advertising, ecommerce, ecommerce marketing, ROI Marketing, SnapChat, social media marketing, TikTokContent Team

How are brands performing on TikTok and Snapchat? – ClickZ Author Jamie Bolton ClickZ Advisory Board Member Date published March 3, 2023 Categories 30-second summary: Two of the most prominent platforms inRead More…

23Feb/23

Why zero-party marketing is a great value exchange for Gen Z

February 23, 2023Online Marketing NewsData-Driven Marketing, Digital Marketing, ecommerce, Marketing, marketing automation, People and skills, ROI Marketing, social media marketing, Strategy, third-party dataContent Team

Why zero-party marketing is a great value exchange for Gen Z – ClickZ Author Kaeya Majmundar Date published February 23, 2023 Categories 30-second summary: In 2023, brands need to focus on radicalRead More…

20Feb/23

Exploring the most interesting “alternative” channels: Pinterest, Performance Max, and more

February 20, 2023Online Marketing News322023, Digital Marketing, ecommerce, marketing channels, ROI, ROI Marketing, Social Media, social media campaigns, social media marketingContent Team

Exploring the most interesting “alternative” channels – ClickZ Author Jamie Bolton ClickZ Advisory Board Member Date published February 20, 2023 Categories 30-second summary: The disappearance of cookies, the iOS 14 update, andRead More…