ClickZ Social and Search Round-up Analysis: June Edition Author Team ClickZ Date published July 7, 2023 Categories #1. Meta launches ‘people-based’ ad measurement tools to tackle click and cookie-based inaccuracies for FacebookRead More…
Future of marketing: will generative AI mean everything or nothing?
Future of marketing: will generative AI mean everything or nothing? – ClickZ Author Peter Rice Date published June 28, 2023 Categories 30-second summary: The advent of generative AI which is still inRead More…
B2B advertising doesn’t need to be boring: why creativity is a key driver of profitability
B2B advertising doesn’t need to be boring – ClickZ Author Tyrona Heath Date published June 21, 2023 Categories 30-second summary: Creativity is a key driver of profitability in B2B marketing and playsRead More…
Google, GA4, and the rising importance of data analytics
Google, GA4, and the rising importance of data analytics – ClickZ Author Jim Yu Date published June 20, 2023 Categories 30-second summary: The rapid, incremental growth in data means analytics are essentialRead More…
The secrets to getting the best SEO traffic without even ranking
The secrets to getting the best SEO traffic without even ranking – ClickZ Sponsored by Author Daniel Tannenbaum Date published June 8, 2023 Categories Search SEO Let’s face it, when it comesRead More…
Confront the fear and embrace the power of control of AI
Confront the fear and embrace the power of control of AI – ClickZ Author Peter Prodromou Date published June 6, 2023 Categories 30-second summary: We are at a hinge moment when technologyRead More…
How SEO is Changing Because of Chat GPT
How SEO is Changing Because of Chat GPT – ClickZ Sponsored by Author Daniel Tannenbaum Date published June 6, 2023 Categories Search SEO The launch of ChatGPT in November 2022 has beenRead More…
Winning at search: why vigilance and strategy alignment are necessary evils
The dynamic SERP demands constant vigilance and strategy alignment Author Prasanna Dhungel Date published May 30, 2023 Categories 30-second summary: Google Search Engine Result Pages (SERPs) are essential for advertisers to displayRead More…
ChatGPT beyond the hype: How to use AI models for better email marketing
ChatGPT beyond the hype: Using AI models for better email marketing Author Kath Pay Date published May 25, 2023 Categories 30-second summary: ChatGPT has gone from “What is it?” to “It willRead More…
Marketing to the CFO
Marketing to the CFO – ClickZ Author Tyrona Heath Date published May 18, 2023 Categories 30-second summary: It’s common to talk about the relationship between marketing and sales, with customers being theRead More…