The practice of brands engaging with popular bloggers seems to have caught Google’s attention, with the search engine offering some advice on what bloggers should do in this situation. Or, as it’sRead More…
This month sees executives switching social platforms, and significant appointments at AOL and the IAB. One CEO also plans to leave one of the world’s top agencies for one of its topRead More…
Google penalties are the one thing that are universally feared in the digital industry. They can be devastating and take an age to recover from. What should you do when you’ve been on the receiving endRead More…
Visual content in all its forms has become the driving trend online, as improvements in technology and bandwidth push the boundaries of what can be done with visual media. Nowhere is thisRead More…
Our good friend Juan González from Sistrix has taken a look at the winners and losers of Google’s 2015 mobile friendly update. Last week’s Mobile World Congress in Barcelona had the dawningRead More…
Photo by mkhmarketing on Flickr, licensed under CC by 2.0 The web is becoming more and more visual, and nowhere more so than on social media, where some of the most influentialRead More…
In which we take a look at the experience of searching for a brand or product, looking at a brand’s organic and paid search reach and its subsequent landing page. All fromRead More…
TrackMaven’s recent research into the state of content marketing for brands makes for some difficult reading if, like me, you’re planning a content strategy for 2016.The study looked at the content marketingRead More…
Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution. On Monday, the Interactive Advertising Bureau (IAB) held its annual Programmatic Marketplace inRead More…
Google has announced the launch of a new feature, which allows presidential candidates to post directly into search results. It allows the candidates to ‘communicate with text, images and videos directly onRead More…