Google is on track to make more than $70bn in revenue in 2016, and the lion’s share of that number will be generated by its insanely successful advertising business. As I’m sure you know,Read More…
Last week, Google’s John Mueller confirmed on Twitter that Google’s latest, stronger Mobile Friendly Update has been fully rolled out. FYI The mobile changes mentioned here are now fully rolled out. https://t.co/fTB3ia6LJ2 —Read More…
It’s easy to think of customers as fish you can bait with discounts. It’s also lazy. Marketers should adopt the B2B mentality of solving customers’ problems. As a B2C marketer, you hearRead More…
It is well-known that in order to get a good return on investment in terms of marketing, online retailers need to be constantly in front of their customers. However, with the riseRead More…
This week at Shift 2016, Andres Sosa, Executive Vice President of the online retailer TheOutnet.com, gave a talk on innovation and content-creation. It reminded us how his company managed to dominate one of theRead More…
While marketers realize the importance of mobile, many of them have yet to catch up with consumer expectations, or realize how SEO and mobile work together. Everybody knows that it’s the year of mobileRead More…
To say that businesses and brands have come a long way in their usage of social media would be an understatement. After all, not only have more of them than not establishedRead More…
While on the consulting side, I spent a good deal of my time working on B2B technology and healthcare companies. I worked on digital marketing and analytics for products as niche asRead More…
Paddy Power is a brand well-known for its controversial sense of humour, and ad campaigns that are unafraid to push the boundaries of what’s considered acceptable. Richard Harris, Head of Online MarketingRead More…
At our Shift London event yesterday, Matt Braddy, founder of Rock Pamper Scissors, discussed changing consumer behaviour and how brands need to adjust. Technology has significantly affected modern consumers’ expectations from brands, with simplicityRead More…