Despite the opportunity to target customers based on their locations, just 22% of marketers agree that they are exploiting hyperlocal advertising to its full potential. It works too, so many advertisers are missing outRead More…
A month ago, we reported that Google had issued warnings to bloggers over providing links in return for free products to review. Now it seems that the penalty actions reported over theRead More…
Last week I wrote about the general performance of B2B brands on various social channels. One of the most interesting takeaways was that, despite the focus on LinkedIn by many, the strongestRead More…
In theory, having no DMARC record should have no impact on deliverability, but not everyone got that memo. You may be among the majority of companies that, according to Return Path, doRead More…
Filling out forms is one of the hassles of using websites that designers often work hard to minimise. However on ecommerce sites there are several different types of form field that can’tRead More…
High performing CMOs rate their general businesses health stronger than their direct competitors. This finding comes from the State of Marketing 2016 report, released by Salesforce’s Research team, surveyed more than 4,000Read More…
Links are still one of the most important ranking factors in Google search. This was confirmed as recently as March, when Andrey Lipattsev, a Senior Quality Senior Strategist at Google, revealed links,Read More…
Search data has always been powerful, but it becomes even more significant when we’re able to understand what people search for in relation to the 2016 US elections and how this mayRead More…
People are more likely to support brands that share their values, so cause marketing can help the world and the brand’s bottom line – as long as it’s done right. Can online ads do good?Read More…
From Lowe’s to Chanel to Dollar Shave Club, here are nine retail brands we commend for their Instagram feeds. Instagram is one of the hottest social media platforms around, continuing to seeRead More…