How Paddy Power stands out from its rivals on Twitter
Betting sites know the importance of keeping up with the latest sports updates and immediately informing their fans about them, but what is it that really makes a site stand out fromRead More…
Betting sites know the importance of keeping up with the latest sports updates and immediately informing their fans about them, but what is it that really makes a site stand out fromRead More…
At last Thursday’s ‘Beat the Buzz’ social media conference, veteran of viral advertising Holly Clarke shared the secrets of success from AirBnB’s ‘Night At’ campaigns: a competition to spend the night inRead More…
For the uninitiated, SEO can seem to be a complex and foreign landscape, but it doesn’t have to be too complicated. Indeed, there’s a lot that small businesses (and anyone) can doRead More…
As we’ve seen in the digital age, any industry can be disrupted at any time. But those with obvious inefficiencies are the most vulnerable. Last year, Havas Media’s Tom Goodwin wrote in Tech Crunch thatRead More…
Snapchat is turning into a very appealing platform for brands, while the engagement of its users keep increasing. How did it become the new trending social platform? Snapchat has surprisingly evolved into aRead More…
How do you launch a brand that seems like a longshot? The same way you score on social: with sincerity, according to Chobani CMO Peter McGuinness. During his ClickZ Live New YorkRead More…
The most important point about bridging traditional and digital marketing is that marketing is ultimately about retention, not acquisition. For brands walking the line between traditional advertising and meeting the ever-growing demands ofRead More…
Google Analytics is a hugely useful and in-depth tool for measuring and monitoring your website’s performance, as long as you can learn its language. After setting up Google Analytics on your siteRead More…
Strategies – ClickZSeth Godin: Nobody makes a purple cow by sticking with what’s safeCause marketing can be a mutually beneficial strategyHow KLM uses China’s WeChat for customer serviceQ&A: Deloitte Digital’s Mike BrinkerRead More…
Yesterday’s over. Being different is what’s going to help you win tomorrow – not simply repeating your previous success. A century ago, Henry Ford made headlines with what seemed like an outrageous decisionRead More…