There is an increasing number of people heading to social media to contact an airline brand, either to ask a question, make a complaint, or simply to share their experience, whether it’sRead More…
Despite its die-hard loyal user base, Twitter has been doing nothing but rubbing its fans up the wrong way for the last 12 months. Whether its been the adoption of a dreadedRead More…
A new study from Origami Logic highlights how much marketers struggle with cross-channel measurement. How can they make data less overwhelming? In today’ digital world, there are endless possibilities for marketers. However,Read More…
Every fitness brand has a different marketing approach, depending on its status, its goals and its audience, and there’s an interesting comparison to examine between Reebok and Nike and the way theyRead More…
Hong Kong’s Rugby Sevens kicks off this week and the highly sought after tickets are generating a buzz on social media for the event’s sponsors. It’s the island’s event of the year. ButRead More…
Your customers are engaging with your business across an increasing number of touchpoints – websites, social media, in-store, mobile and tablets. But regardless of how they engage, they expect a customized, personalized,Read More…
Customers want to be understood, businesses want to understand them and yet satisfaction surveys have become anything but satisfying. That’s because the practice of polling customers for their views has seen noRead More…
Google has recently debuted a new feature giving individuals and organisations a new platform for communicating with the wider public. Dubbed ‘Google Posts’ by most commentators – although Google has indicated thatRead More…
ClickZ‘s inaugural social contest is now over, and six of our readers get to attend ClickZ Live New York for free. We decided to take a page from our sister site Search EngineRead More…
I came across a tweet the other day from a follower giving a +K to another user, which serves as a reward for someone’s expertise, and it reminded me that Klout isRead More…