Tag Archives: Strategy

27Aug/21

Five email and mobile marketing insights from 2021 (Q1 to Q2)

August 27, 2021Email MarketingCOVID-19, Digital Marketing, email automation, Email Marketing, Email Marketing Optimization, email marketing personalization, email marketing trends, industry, key insights, mobile marketing, research report, retail, specialist commentary, Strategy, TrendsContent Team

Five email and mobile marketing insights from 2021 (Q1 to Q2) – ClickZ Author Erinne Mejia Date published August 27, 2021 Categories 30-second summary: Acoustic released exclusive findings of its report toRead More…

07May/21

Why helpful marketing should outlast the pandemic

May 7, 2021Email MarketingAdvanced Email Marketing, Content & Experience, COVID-19, Digital Marketing, Email Marketing, email marketing personalization, helpful marketing, human interaction, human-centric, influencer commentary, Strategy, Strategy & LeadershipContent Team

Why helpful marketing should outlast the pandemic – ClickZ Author Kath Pay Date published May 7, 2021 Categories 30-second summary: Due to the global pandemic, there’s a rise in helpful marketing EmailRead More…

15Apr/21

Being an effective marketing leader with Mark Evans, Direct Line Group

April 15, 2021Online Marketing NewsConsumer insights, customer acquisition, Data-Driven Marketing, digital advertising, digital leaders, Digital Marketing, digital transformation, Insights, leadership, Marketing, marketing technology, podcast, Strategies, StrategyContent Team

Being an effective marketing leader with Mark Evans, Direct Line Group – ClickZ Author Kamaljeet Kalsi Date published April 15, 2021 Categories Today’s ClickZ Digital Marketing podcast hosted by Tim Flagg welcomesRead More…

24Mar/21

The top three secrets to increasing email open and click rates in 2021

March 24, 2021Email Marketingdeliverability, digital, Digital Marketing, Email, Email Marketing, Email Marketing Best Practices, Email Marketing Optimization, Marketing, personalization, Strategies, StrategyContent Team

The top three secrets to increasing email open and click rates in 2021 – ClickZ Author Norman Guadagno & Greg Bouton Date published March 24, 2021 Categories 30-second summary: Emails remain anRead More…

05Mar/21

Giving your storytelling impact: it’s all in the delivery

March 5, 2021Online Marketing Newscontent, content marketing, digital, Digital Marketing, Marketing, storytelling, Strategies, StrategyContent Team

Giving your storytelling impact: it’s all in the delivery – ClickZ Author Brian Cotter Date published March 5, 2021 Categories 30-second summary: The final stage of the storytelling process involves going beyondRead More…

25Feb/21

A data-centric customer acquisition playbook for insurance companies

February 25, 2021Online Marketing Newscustomer acquisition, Data, Data-Driven Marketing, digital, Digital Marketing, insurance, Marketing, Sponsored, Strategies, StrategyContent Team

A data-centric customer acquisition playbook for insurance companies – ClickZ Author Jacqueline Dooley Date published February 25, 2021 Categories 30-second summary: In their recently published playbook, Data Axle uses brand examples fromRead More…

15Feb/21

The secret to developing a healthy obsession with the customer

February 15, 2021Online Marketing NewsContent & Experience, customer experience, cx, digital, Digital Marketing, Hyper-personalization, Marketing, Martech, Strategies, StrategyContent Team

The secret to developing a healthy obsession with the customer – ClickZ Author Craig Dempster Date published February 15, 2021 Categories 30-second summary: To better understand the customer, brands will need toRead More…

12Feb/21

Elevating customer service in 2021

February 12, 2021Online Marketing Newsautomation, Content & Experience, COVID-19, customer experience, customer service, cx, digital, Digital Marketing, ecommerce, Marketing, retail, Strategies, StrategyContent Team

Elevating customer service in 2021 – ClickZ Author Steven Petruk Date published February 12, 2021 Categories 30-second summary: Consumers crave human connection in their service interactions. With social distancing still in effect,Read More…

11Feb/21

5 tips for measuring consumer attention in advertising

February 11, 2021Online Marketing Newsadvertising, Analytics, consumer attention, digital, digital advertising, Digital Marketing, Marketing, Metrics, Sponsored, Strategies, StrategyContent Team

5 tips for measuring consumer attention in advertising – ClickZ Author Janelle De Rivera Date published February 11, 2021 Categories 30-second summary: Looking beyond verification and into consumer attention, you can exploreRead More…

09Feb/21

An agile marketing plan is essential to long term customer success

February 9, 2021Online Marketing Newsagile marketing, agility, COVID-19, digital, Digital Marketing, Industry Developments, Marketing, Strategies, StrategyContent Team

An agile marketing plan is essential to long term customer success – ClickZ Author Mike Barrett Date published February 9, 2021 Categories 30-second summary: In today’s ever-evolving world, consumers are looking toRead More…