Tag Archives: Strategy

01Feb/21

The right ways to use intent data: How to pivot strategies in 2021

February 1, 2021Online Marketing Newsaccount-based marketing (ABM), B2B, Data, data-driven, Data-Driven Marketing, digital, Digital Marketing, Intent Data, Marketing, Strategies, StrategyContent Team

The right ways to use intent data: How to pivot strategies in 2021 – ClickZ Author Sonjoy Ganguly Date published February 1, 2021 Categories 30-second summary: Leverage multiple data sources to buildRead More…

01Feb/21

Digital channel performance: Evangelizing and communicating with the C-Suite

February 1, 2021Online Marketing NewsAI, Attribution, C-suite, content, digital, digital leaders, Digital Marketing, digital transformation, Email, Marketing, PPC, SEO, Social Media, Strategies, Strategy, Strategy & LeadershipContent Team

Digital channel performance: Evangelizing and communicating with the C-Suite – ClickZ Author Jim Yu Date published February 1, 2021 Categories 30-second summary: Consumers are experiencing a blurring of lines between working andRead More…

29Jan/21

Three steps to create a 360-degree customer view in 2021

January 29, 2021Online Marketing Newscustomer data, Customer journey, Data, Data-Driven Marketing, digital, Digital Marketing, ecommerce, Marketing, modern data stack, retail, Strategies, StrategyContent Team

Three steps to create a 360-degree customer view in 2021 – ClickZ Author Catlyn Origitano Date published January 29, 2021 Categories 30-second summary: Unprecedented times leading to new consumer behavior. New consumerRead More…

29Jan/21

What B2B sales enablement looks like in a post-COVID environment

January 29, 2021Online Marketing NewsB2B, COVID-19, digital, Digital Marketing, Industry Developments, Marketing, personalization, sales enablement, Strategies, StrategyContent Team

What B2B sales enablement looks like in a post-COVID environment – ClickZ Author Jacqueline Dooley Date published January 29, 2021 Categories 30-second summary: We spoke with Seismic’s VP of Market Growth, Heather Cole, toRead More…

27Jan/21

A martech roadmap is the key to successful business outcomes

January 27, 2021Online Marketing NewsData, Data & Analytics, digital, Digital Marketing, Ecommerce & Sales, Marketing, marketing technology, Martech, martech stack, roadmap, Strategies, Strategy, Technology, Tools & TechnologyContent Team

A martech roadmap is the key to successful business outcomes – ClickZ Author Heidi Bullock Date published January 27, 2021 Categories 30-second summary: Create a roadmap that includes goals and owners. ARead More…

27Jan/21

What should brands’ post-COVID Amazon strategy be?

January 27, 2021Online Marketing NewsAmazon, COVID-19, digital, Digital Marketing, ecommerce, Marketing, retail, Strategies, StrategyContent Team

What should brands’ post-COVID Amazon strategy be? – ClickZ Author Hannah Abbasi Date published January 27, 2021 Categories 30-second summary: Amazon became something of a retail cornerstone during 2020, and many brandsRead More…

26Jan/21

D2C brands: How to sustain explosive growth beyond the pandemic

January 26, 2021Online Marketing NewsCOVID-19, D2C, digital, Digital Marketing, direct to consumer, ecommerce, Marketing, retail, Strategies, StrategyContent Team

D2C brands: How to sustain explosive growth beyond the pandemic – ClickZ Author Abi Wendt Date published January 26, 2021 Categories 30-second summary: Despite a climate of economic uncertainty and falling consumerRead More…

25Jan/21

AI and social media marketers in B2B marketing campaign

January 25, 2021Social Media MarketingAI, AI & Automation, Artificial intelligence, automation, B2B, content, content marketing, digital, Digital Marketing, Emerging Technology, Marketing, marketing automation, marketing technology, Martech, Social, Social Media, social media marketing, Social Media Smarts, Strategies, Strategy, Technology, Tools & TechnologyContent Team

AI and social media marketers in B2B marketing campaign – ClickZ Author Amanda Jerelyn Date published January 25, 2021 Categories 30-second summary: The alignment between advanced technologies and B2B marketing has evolved.Read More…

25Jan/21

Pandemic, privacy and the CX: What to prioritize in 2021

January 25, 2021Online Marketing NewsContent & Experience, cx, Data, data privacy, digital, Digital Marketing, Industry Developments, Marketing, Strategies, StrategyContent Team

Pandemic, privacy and the CX: What to prioritize in 2021 – ClickZ Author Rich Smith Date published January 25, 2021 Categories 30-second summary: To fight a crowded digital marketplace, marketers will haveRead More…

22Jan/21

Omnichannel marketing is a competitive advantage for B2B marketers this year

January 22, 2021Online Marketing NewsB2B, CTV, Data, Data-Driven Marketing, digital, Digital Marketing, Marketing, omnichannel, Strategies, StrategyContent Team

Omnichannel marketing is a competitive advantage for B2B marketers this year – ClickZ Author Ben Goldman Date published January 22, 2021 Categories 30-second summary: In a very tough year, B2B marketers hadRead More…