30-second summary: An optichannel mindset takes stock of individual channel performance and then makes optimizations based on customer expectations, personal preferences, and the anticipated return on investment. Optichannel is marketing’s return toRead More…
30-second summary: Emerging AI developments that boost Google conversion values by 30% or more. Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. The new multi-channel, multi-device approach toRead More…
30-second summary: Building a quality product is the first step toward success in the Fintech industry, and deploying the right marketing techniques stands as the greatest challenge marketers face in growing theirRead More…
30-second summary: Ascend2’s Martech Stack Optimization survey asked nearly 300 B2B and B2C marketers how are they addressing the challenge of optimizing their martech stack in 2020. 19% of respondents indicated thatRead More…
30-second summary: The foundation of good account-based anything is data and insights about customers. When companies shift go-to-market models to focus on a defined universe of accounts, they naturally invest more inRead More…
30-second summary: Remarketing is your friend: The common myth is that remarketing is a form of stalking consumers who previously interacted with your brand, but when done correctly, it can be veryRead More…
30-second summary: A new report from customer support platform UJET finds a steady use by consumers of all ages of multiple channels for customer service, and a desire for more texting/messaging. WhileRead More…
30-second summary: ClickZ hosted a Webinar in collaboration with Wix to discuss some effective approaches to solving a big agency pain point—increasing productivity. With efficiency, you are trying to do the sameRead More…
30-second summary: Asked what they look forward to about the Super Bowl, 20 percent of respondents in a recent survey said it’s the ads. That’s second only to watching the actual game.Read More…
30-second summary: Gartner predicts that by 2025, 80% of marketers who have invested in personalization will abandon their efforts due to lack of ROI, the perils of customer data management or both.Read More…