Seeing the trees for the forest with paid social
If an evergreen tree were to fall over deep in the Oregon forest, would it make a sound?Of course it would. The 2,000-pound tree would slam down with such force that theRead More…
Tag Archives: Social Media
Influencer marketing: Eight tools to identify, track and analyze your brand’s next biggest fan
Influencer marketing has risen to become a key component of a brands marketing strategy.The rise of social media has brought a new type of digital stars who became popular through their growing numberRead More…
Tools and tips for calculating the ROI of social media
Marketers tend to go where their target audience is. There are 2.8 billion active social media users globally in 2017, an increase of 21% on 2016’s figures.To put that in context (ifRead More…
Dark social: Why and how should you be tracking it?
Dark social traffic is the name given to the traffic that comes from private social channels. It’s simply the traffic that comes from:It’s easy to tell whether a visitor came from Facebook or TwitterRead More…
A guide to five Facebook ad types that will reach your marketing objectives
There are many Facebook ad formats to try out when testing the power of Facebook advertising, but not all of them are equally effective.Facebook recently announced that it is planning to withdraw the abilityRead More…
Facebook to get mid-roll video ads, share revenue with users: report
Facebook isn’t just the world’s largest social network. In the past two years, it has also become one of the world’s most popular online destinations for consuming video content. Last year, the company revealedRead More…
How Instagram became a social commerce powerhouse
It has been a very busy year for Instagram. Instagram managed to increase the users and the brands that joined the platform. It even explored how to become effective for social commerce,Read More…
Facebook reveals it miscalculated even more metrics
Last week, Facebook revealed that it found yet more errors in metrics that it reports to brands and advertisers. The first error affected metrics related to Like and Share buttons. The Like and ShareRead More…
Twitter adds new customer service features
Social media has become an increasingly important channel for customer service over the years, and Twitter in particular is one of the social platforms that has been used most broadly for customer service byRead More…
Ello meets ecommerce: Ello launches ‘Buy’ and ‘Hire Me’ buttons
Remember Ello? The social network formerly known as the ‘anti-Facebook’ has developed into a compelling platform for visual social media, and now it’s adding ecommerce features to the mix. In September andRead More…