Will Instagram’s new algorithm mean the death of organic reach for your brand? Not necessarily. Here’s how you use the update to your advantage. When Instagram announced it would begin using an algorithm toRead More…
Instagram can be a very effective social network and the fitness industry in particular seems to have found the sweet spot here in terms of social strategy. A closer look at the most popularRead More…
In B2B social media there are a few accepted ‘truths’. B2B can’t work on Facebook or Pinterest. Instagram is a waste of time. LinkedIn is the only place for us (and weRead More…
Younger consumers aren’t seen as the biggest email users, but new research from Adestra finds that email is their preferred way to interact with brands. When you think of teens and digital communication, what’sRead More…
No one can say that there aren’t many benefits of having a strong personal brand on social media. After all, your LinkedIn profile is where practically everyone goes to check you outRead More…
Finding ways to monetise a free internet service is always a challenge, and for Yahoo, turning a profit with the microblogging website Tumblr has been no exception. Last month it was revealedRead More…
If you remember the early days of social media marketing, then you’ll also remember all those talks where you’d be told that if you could just harness 1% of Facebook’s total audience,Read More…
There has been a lot of talk in the recent past about the ‘demise of Twitter’. Will the platform continue in the future, or will it slide slowly into irrelevancy? It’s aRead More…
Instagram has quickly turned into the favourite social network for many brands, as it seems to combine the appealing user experience with its recent business evolution. With a highly engaged community ofRead More…
There are a few more weeks of March Madness – the Sweet 16 games start Thursday – but brands have already started their campaigns. Here are our favorites so far. March Madness is underwayRead More…