Tag Archives: Social Media

25May/16

How Jamie Oliver used video storytelling with FoodTube

May 25, 2016Social Media MarketingEvents & Awards, Facebook, FoodTube, Jamie Oliver, Social, Social Media, Videos, YouTubeContent Team

Richard Herd attended our Shift London event to discuss how video content can increase engagement on digital platforms and the way FoodTube has adapted its content for a new audience. It was anRead More…

25May/16

Why BT Sport is showing the Champions League final on YouTube

May 25, 2016Social Media MarketingBT Sport, Champions League, Events & Awards, Marketing, Social, Social Media, Sports & Entertainment, YouTubeContent Team

Following its acquisition of the rights to show Champions League football, BT Sport has been working to establish itself as the major rival to Sky. Mike Norrish, Executive Producer, explained at our Shift LondonRead More…

23May/16

Five fantastic ‘phygital’ campaigns from this spring

May 23, 2016Online Marketing NewsAmazon, apps, Australia, Doritos, Frito-Lay, Games, JWT, LatinAmerica, McCann Worldgroup, NBA, Nestle, Phygital, Shazam, Social Media, Strategies, super bowl, Twitter, Uber, UK/Europe, Under Armour, Universal McCann, user-generated content (UGC), VodafoneContent Team

We’re always talking about the growing convergence of the physical and digital worlds. Here are five brands with great phygital campaigns all over the world. Amazon has become synonymous with the termRead More…

20May/16

How Brompton Bicycle uses social media to spread the word about its brand

May 20, 2016Social Media Marketingbrompton bicycle, content marketing, cycling, Facebook, Instagram, Pinterest, Social, Social Media, Twitter, word of mouthContent Team

Photograph by Number 10 on Flickr, made available via CC BY 2.0 Brompton Bicycle doesn’t advertise. The UK’s biggest manufacturer of folding bicycles prefers to rely on word of mouth to spreadRead More…

18May/16

Why Pinterest is Gardener’s Supply Company’s top social channel

May 18, 2016Social Media MarketingBuy button, ecommerce, Facebook, paid social, Pinterest, Social Commerce, Social Media, TwitterContent Team

Facebook may be the king of social platforms, but for Gardener’s Supply Company, it’s all about Pinterest, which brings the company far more traffic and revenue. With 1.65 billion monthly active usersRead More…

17May/16

Brands’ Snapchat handles: ClickZ’s master list

May 17, 2016Social Media MarketingAcura, Airbnb, Amazon, American Airlines, Apple, Asos, Burberry, Burger King, business insider, BuzzFeed, Canada, Chipotle, ClickZ Live, Coca-Cola, Disney, Dunkin Donuts, eBay, ecommerce, Foursquare, GE, Groupon, H&M, HubSpot, Hyundai, Intel, L'Oreal, Louis Vuitton (LV), Lowe's, Lyft, Macy's, Marriott, McDonald's, Michael Kors, MLB, Mountain Dew, NASA, NBA, Netflix, NFL, NHL, Nike, Nordstrom, NYTimes.com, Ogilvy, Pandora, Pepsi, Politics, Red Bull, retail, Saks, search, SnapChat, Snapchat for brands, Snapchat marketing, Social Media, Spotify, Sprite, Starbucks, Subway, Taco Bell, Target, The Huffington Post, TOMS, Uber, Virgin Atlantic, Volvo, Whataburger, WholeFoods, ZapposContent Team

If you want to see a brand’s Snapchat Stories, you have to know exactly what its username is. It’s not always clear, so ClickZ has compiled this list for you. Seventeen brands withRead More…

16May/16

Seventeen brands with stellar Snapchat Stories

May 16, 2016Social Media MarketingBranding, ClickZ Live, ecommerce, employee advocacy, GE, Macy's, Marriott, NASA, NBA, Politics, retail, SnapChat, Snapchat for brands, Snapchat marketing, Social Commerce, Social Media, Starbucks, Taco Bell, UK/EuropeContent Team

If you know Snapchat is a valuable marketing tool, but are unsure where to begin, fear not. Here are 17 examples of branded Stories that really nail it. You should be on Snapchat. It’sRead More…