Tag Archives: Martech

29May/24

Unlocking Brand Growth: Strategies for B2B and E-commerce Marketers

May 29, 2024Online Marketing NewsAnalytics, Case Study, Data & Analytics, data insights, Data-Driven Marketing, fospha, Marketing, marketing measurement, marketing technology, Martech, measurement, Strategies, StrategyContent Team

Unlocking Brand Growth: Strategies for B2B and E-commerce Marketers – ClickZ Author Fospha Team Date published May 29, 2024 Categories In today’s fast-paced digital landscape, scaling a brand effectively requires more thanRead More…

12Mar/24

Nutrimuscle: Scaling spend and growing ROAS through better measurement

March 12, 2024Online Marketing NewsAnalytics, B2B, Case Study, data-driven, Digital Marketing, E-commerce, Insights, Marketing, marketing technology, Martech, More News, Snapcat, Social Media, StrategyContent Team

Using their full-funnel attribution model, Fospha measured clicks and impressions to give Nutrimuscle insight into the channels that worked best for them. An immediate insight was Snap performance. In Q3, Snapchat had the highestRead More…

04Mar/21

Why doesn’t Zoom have advertising in it?

March 4, 2021Online Marketing Newsadvertising, COVID-19, digital, digital advertising, Digital Marketing, Marketing, marketing technology, Martech, Strategies, Technology, ZoomContent Team

Why doesn’t Zoom have advertising in it? – ClickZ Author Norman Guadagno Date published March 4, 2021 Categories 30-second summary: Why hasn’t advertising made its way into virtual meeting tools? As work-from-homeRead More…

16Feb/21

How to upgrade your virtual sales enablement approach for long-term success

February 16, 2021Online Marketing Newsdigital, Digital Marketing, Ecommerce & Sales, Marketing, marketing technology, Martech, sales, sales enablement, Sponsored, Strategies, TechnologyContent Team

How to upgrade your virtual sales enablement approach for long-term success – ClickZ Author Jacqueline Dooley Date published February 16, 2021 Categories 30-second summary: A successful virtual sales enablement approach employs aRead More…

15Feb/21

The secret to developing a healthy obsession with the customer

February 15, 2021Online Marketing NewsContent & Experience, customer experience, cx, digital, Digital Marketing, Hyper-personalization, Marketing, Martech, Strategies, StrategyContent Team

The secret to developing a healthy obsession with the customer – ClickZ Author Craig Dempster Date published February 15, 2021 Categories 30-second summary: To better understand the customer, brands will need toRead More…

05Feb/21

The three pillars to overcome SaaS marketing complexity

February 5, 2021Online Marketing Newsdigital, Digital Marketing, Lifetime Value, Marketing, marketing technology, Martech, PPC, SaaS, SEO, Strategies, Technology, Tools & TechnologyContent Team

The three pillars to overcome SaaS marketing complexity – ClickZ Author Dave Porter Date published February 5, 2021 Categories 30-second summary: Make an art of acquisition — Turn your website into aRead More…

04Feb/21

Ecommerce businesses have an unprecedented opportunity to blend 1P & 3P channels for optimal growth

February 4, 2021Online Marketing NewsD2C, digital, Digital Marketing, ecommerce, Ecommerce & Sales, Insights, Marketing, marketing technology, Martech, omnichannel, report, research, retail, Sponsored, Strategies, Strategy, study, TechnologyContent Team

Ecommerce businesses have an unprecedented opportunity to blend 1P & 3P channels for optimal growth – ClickZ Author Jacqueline Dooley Date published February 4, 2021 Categories 30-second summary: Sellercloud is an omnichannelRead More…

02Feb/21

How AI is transforming coupon marketing campaigns?

February 2, 2021Online Marketing NewsAI, AI & Automation, chatbot, chatbots, Coupon, digital, Digital Marketing, Emerging Technology, Marketing, Martech, promotion, Strategies, TechnologyContent Team

How AI is transforming coupon marketing campaigns? – ClickZ Author Evelyn Johnson Date published February 2, 2021 Categories 30-second summary: Digital coupon codes are now more widely used than coupon-clipping. Chatbots areRead More…

27Jan/21

A martech roadmap is the key to successful business outcomes

January 27, 2021Online Marketing NewsData, Data & Analytics, digital, Digital Marketing, Ecommerce & Sales, Marketing, marketing technology, Martech, martech stack, roadmap, Strategies, Strategy, Technology, Tools & TechnologyContent Team

A martech roadmap is the key to successful business outcomes – ClickZ Author Heidi Bullock Date published January 27, 2021 Categories 30-second summary: Create a roadmap that includes goals and owners. ARead More…

25Jan/21

AI and social media marketers in B2B marketing campaign

January 25, 2021Social Media MarketingAI, AI & Automation, Artificial intelligence, automation, B2B, content, content marketing, digital, Digital Marketing, Emerging Technology, Marketing, marketing automation, marketing technology, Martech, Social, Social Media, social media marketing, Social Media Smarts, Strategies, Strategy, Technology, Tools & TechnologyContent Team

AI and social media marketers in B2B marketing campaign – ClickZ Author Amanda Jerelyn Date published January 25, 2021 Categories 30-second summary: The alignment between advanced technologies and B2B marketing has evolved.Read More…