Tag Archives: marketing technology

11Jan/21

Why email is critical for closing the personalization gap with ‘MADtech’

January 11, 2021Online Marketing Newsadtech, digital, Digital Marketing, Email, email automation, Email Marketing, Email Marketing Optimization, MADTech, Marketing, marketing technology, Martech, personalization, Strategies, Strategy, TechnologyContent Team

Why email is critical for closing the personalization gap with ‘MADtech’ – ClickZ Author Jeff Kupietzky Date published January 11, 2021 Categories 30-second summary: Consumers expect a personalized online experience from everyRead More…

06Jan/21

Jack of all trades: Why and how CMOs must master data to succeed in 2021

January 6, 2021Online Marketing NewsCMO, cx, Data, Data & Analytics, Data-Driven Marketing, digital, Digital Marketing, Marketing, marketing technology, report, research, Strategies, Strategy, studyContent Team

Jack of all trades: Why and how CMOs must master data to succeed in 2021 – ClickZ Author Martyn Etherington Date published January 6, 2021 Categories 30-second summary: Digital disruption is requiringRead More…

05Jan/21

The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data

January 5, 2021Online Marketing NewsAnalyzing Customer Data, customer data, Data, Data & Analytics, data collection, data privacy, Data-Driven Marketing, digital, Digital Marketing, Insights, Marketing, marketing technology, matech, report, research, Sponsored, study, TechnologyContent Team

The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data – ClickZ Author Jacqueline Dooley Date published January 5, 2021 Categories 30-second summary: PublicisRead More…

05Jan/21

Continuing trends & new opportunities: 5 predictions for email marketing

January 5, 2021Online Marketing Newsdigital, Digital Marketing, Email, email automation, Email Marketing, Marketing, marketing technology, predictions, Strategies, Strategy, TrendsContent Team

Continuing trends & new opportunities: 5 predictions for email marketing – ClickZ Author Guy Hanson Date published January 5, 2021 Categories 30-second summary: In 2020, we saw a vast increase in theRead More…

31Dec/20

Fuze on setting a strong foundation for its ABM journey

December 31, 2020Online Marketing Newsaccount-based marketing (ABM), Case Study, Data & Analytics, Data-Driven Marketing, digital, Digital Marketing, Ideal Customer Profiles, Insights, Marketing, marketing technology, Martech, Strategies, Technology, Tools & TechnologyContent Team

Fuze on setting a strong foundation for its ABM journey – ClickZ Author Emily Ketchum Date published December 31, 2020 Categories 30-second summary: When Fuze began its ABM journey, the company workedRead More…

22Dec/20

Three reasons why enterprise CDP adoption lags

December 22, 2020Online Marketing NewsCDP, customer data, Customer Data Platforms, Data, Data & Analytics, digital, Digital Marketing, Marketing, marketing technology, Martech, Strategies, StrategyContent Team

Three reasons why enterprise CDP adoption lags – ClickZ Author Adrian Nash Date published December 22, 2020 Categories 30-second summary: CDPs’ principal selling point is the ability to achieve a ‘360 view’Read More…

18Dec/20

Tech Talk with Litmus: Crafting personalized and scalable email experiences

December 18, 2020Online Marketing NewsAnalytics, email analytics, email automation, Email Marketing, email marketing technology, Litmus, marketing technology, Tech TalksContent Team

Tech Talk with Litmus: Crafting personalized and scalable email experiences Author Catherrine Garcia Date published December 18, 2020 Categories 30-second summary: Email marketing is the most dependable and measurable channel for digitalRead More…

15Dec/20

How AI is simplifying the complexities of media planning

December 15, 2020Online Marketing Newsadvertising, AI, AI & Automation, digital, Emerging Technology, Marketing, marketing technology, Martech, Media, Media Buying, Media PlanningContent Team

How AI is simplifying the complexities of media planning – ClickZ Author Stephan Bruneau Date published December 15, 2020 Categories 30-second summary: The explosion of media options open to consumers today isRead More…

02Dec/20

Bridging the gap: How marketing and sales can break down the technological walls between their departments

December 2, 2020Online Marketing NewsABM, B2B, Commerce & Sales, digital, Digital Marketing, Ecommerce & Sales, leads, Marketing, marketing technology, Martech, sales, Sales Engagement Platforms, Strategies, TechnologyContent Team

Bridging the gap: How marketing and sales can break down the technological walls between their departments – ClickZ Author Tom Castley Date published December 2, 2020 Categories 30 second summary: Sales andRead More…

19Nov/20

Using the scientific method to test digital marketing strategies

November 19, 2020Online Marketing NewsAI, chatbots, digital, Digital Marketing, experiment, Marketing, marketing technology, Martech, personalization, scientific method, Strategies, Strategy, TechnologyContent Team

Using the scientific method to test digital marketing strategies – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: UnlimitedRead More…