Tag Archives: marketing strategy

14Jun/22

A framework for customer-centric content creation

June 14, 2022Online Marketing NewsAudience, audience engagement, brand campaign, content, Content & Experience, content creation, content marketing, content marketing strategy, content strategy, creative, Customer journey, digital advertising, digital engagement, Insights, Marketing, marketing creative, marketing strategy, Media, Media Planning, More News, social media marketing, StrategyContent Team

A framework for customer-centric content creation – ClickZ Author Yolanda Valery Date published June 14, 2022 Categories 30-second summary: Companies need to move from making statements about themselves if they want toRead More…

13Oct/20

Understand consumers: The link between neuroscience and marketing strategy

October 13, 2020Online Marketing NewsAnalytics, Analyzing Customer Data, customer behavior, digital, Digital Marketing, marketing strategy, marketing technology, Martech, neuroscience, Strategies, TechnologyContent Team

Understand consumers: The link between neuroscience and marketing strategy – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: UnlimitedRead More…

25Sep/20

Tech Talk with LoyaltyLion: How to find the best loyalty and retention strategies for your brand

September 25, 2020Online Marketing NewsAnalyzing Customer Data, Commerce & Sales, customer lifetime value (CLTV), customer loyalty, customer loyalty metrics, customer relationships, customer retention, ecommerce, Loyalty programs, marketing strategy, marketing technology, Tech Talks, Tools & TechnologyContent Team

Tech Talk with LoyaltyLion: How to find the best loyalty and retention strategies for your brand – ClickZ To access the Tech Talks we ask that you register your details or login.Read More…

16Mar/20

B2B turns to digital marketing in the wake of coronavirus outbreak

March 16, 2020Online Marketing NewsCoronavirus, COVID-19, digital, Digital Marketing, events, Industry Developments, Marketing, marketing budgets, marketing strategy, StrategiesContent Team

B2B turns to digital marketing in the wake of coronavirus outbreak – ClickZ Author Dan Gerstenfeld Date published March 16, 2020 Categories 30-second summary: Considering that companies allocate the largest chunk ofRead More…

22Aug/19

Marketers shouldn’t have to choose between data and creativity

August 22, 2019Online Marketing NewsCMO, creativity, Data, data-driven creative, Data-Driven Marketing, Deloitte, digital leaders, Domo, left brain, marketing strategy, marketing's new M.O., right brain, StrategiesContent Team

Most of us have heard of the “left-brain, right-brain” theory of how the human mind functions. The right side of our brain is supposed to be creative and intuitive, while the leftRead More…

31Jul/19

Using predictive modeling to plan your 2020 marketing strategy

July 31, 2019Online Marketing News2020, Analytics, Customer journey, Data, Data & Analytics, Data-Driven Marketing, investment, marketing strategy, predictive analytics, predictive modeling, StrategiesContent Team

Things may seem slow during these hot summer months, but fall will be here in just over eight weeks, followed by the holidays, then a brand-new year. That makes now an excellentRead More…

05Jul/19

Martech management tools: Seven types of platforms critical to marketing success

July 5, 2019Online Marketing NewsB2B, budgeting and finance, Collaboration, data management tools, management tools, Marketing, marketing strategy, Martech, product management, Strategies, talent managementContent Team

Management tools help you run your team more efficiently, and they’re essential to running a high-performance marketing organization. This is a broad category of marketing tools, but it encompasses everything from budgetingRead More…

20Feb/19

Why marketing should begin with objectives, not tactics

February 20, 2019Online Marketing Newscustomer experience, Emarsys, Marketing, marketing creative, marketing objectives, marketing strategy, personalization, StrategiesContent Team

As a marketer, you might find yourself facing a persistent conflict. Do you go with the status quo and pursue an approach to marketing where every customer is treated the same andRead More…

30Jan/19

B2B strategy for 2019: Four steps to get started

January 30, 2019Online Marketing News2019, B2B, B2B marketing, B2B strategy, marketing strategy, Strategies, target marketContent Team

When it comes to sales, there isn’t necessarily a “right approach.” Sales is about people and often tactics and messages will need to vary to appeal to the people you are speakingRead More…

21Dec/18

Agile marketing for large scale personalization

December 21, 2018Online Marketing Newsagile, agile marketing, Digital Marketing, marketing strategy, personalization, StrategiesContent Team

Here Boris Toma from McKinsey Marketing & Sales discusses how successful companies put together the teams and the capabilities to make agile marketing happen on a large scale. We’ve all heard howRead More…