Tag Archives: Line

12Sep/16

Beyond Facebook: social media marketing opportunities in China and Japan

September 12, 2016Social Media MarketingAsia, b2b social media, Baidu, Burberry, China, influencer marketing, KOL, Line, Marketing, mobile, Samsung, Social, Social Commerce, Social Media, Tencent, user-generated content (UGC), WeChat, WeChat Wallet, Weibo, YoukuContent Team

Twitter and Facebook are becoming more popular in Asia, but marketers operating in the region need to be aware of the many other made-for-Asia social media platforms. Here’s a list of someRead More…

13May/16

What the West can learn from China about chatbot marketing

May 13, 2016Online Marketing NewsAI, API, Asia, Baidu, chatbots, China, conversational commerce, Duer, IKEA, Line, live chat, Marketing, marketing automation, Microsoft, Social Integration, Strategies, Tay, Tencent, Tools & Technology, Uber, WeChat, Weibo, XiaobingContent Team

Microsoft’s Tay generated a lot of buzz when the robot debuted earlier this year. But brands like Ikea and Uber, Baidu and Microsoft and Tencent have been engaging bots for the ChineseRead More…

12May/16

Be a dragon, not a unicorn, says Mondelez’s Bough

May 12, 2016Online Marketing Newsapps, BuzzFeed, Digital Disruption, Facebook, Facebook Messenger, game of thrones, Games, Kakao, Korea, Line, mobile, Mobile Marketing Association (MMA), Mondelez, New Zealand, NYTimes.com, oreo, publishing, Skype, Social Media, startups, Strategies, Twitter, viral, WhatsAppContent Team

Mondelez executive B. Bonin Bough equates being a dragon with fearlessness. Right now that means Oreo embracing messaging apps as brands begin to test the waters. In investment circles, startups with billion-dollarRead More…

30Mar/16

How KLM uses China’s WeChat for customer service

March 30, 2016Online Marketing NewsAir New Zealand, APAC, Asia, Cathay Pacific, China, CRM, customer service, Emirates, Facebook, Facebook Messenger, Japan, Kakao, KLM, Line, Marketing, messenger, mobile apps, mobile loyalty, mobile marketing, Qantas, salesforce, Social, Social Commerce, social CRM, social customer service, South East Asia, Strategies, Taiwan, Thailand, Viber, WeChat, WhatsAppContent Team

China is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service. After implementing a tool thatRead More…

24Feb/16

How many channels do brands need for a multichannel strategy?

February 24, 2016Online Marketing NewsAsia, cash on delivery (COD), China, data integration, ecommerce, emerging markets, Ensogo, Indonesia, Instagram, Line, Marketing, mobile, mobile app, mobile apps, mobile commerce, mobile payments, mobile-first, mobile-only, multichannel, o2o, omnichannel, retail, Social Commerce, South East Asia, Strategies, Thailand, WeChat, ZaloraContent Team

Any retail marketing strategy in Asia needs a minimum of three channels, according to regional experts. The channels, the number of channels and which channels to use, will all differ depending onRead More…

22Feb/16

Social media in Indonesia: big numbers with plenty of room to grow

February 22, 2016Social Media Marketingadvertising, Asia, Connectivity, Consumer insights, eMarketer, Facebook, Indonesia, Insights, Instagram, Line, mobile, mobile-first, mobile-only, paid media, Social, Social Media, South East Asia, Twitter, User Experience (Ux), WhatsAppContent Team

Recent reports from eMarketer and We Are Social paint a vibrant picture of Indonesia’s social media landscape. Indonesia has a population close to 260 million people. While only one third of IndonesiansRead More…