How to enter the evergreen mindset for successful content – ClickZ Author Toby Dean Date published December 9, 2021 Categories 30-second summary: Evergreen content is content that remains relevant for months andRead More…
Amazon was originally called Cadabra and when a lawyer mistakenly heard it as “cadaver,” Jeff Bezos felt compelled to change his company’s name to something that isn’t synonymous with “corpse.” Inspired byRead More…
No matter what industry you’re in or what your business does, you want to be as close as possible to the top of a search engine results page (SERP). And of course,Read More…
With so much written about it, it’s easy for myths and misunderstandings around SEO to take hold. Whether you’re an expert or a beginner at SEO, it’s always useful to confront such myths, soRead More…
If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audience at different points of the consumer purchase journey. HaveRead More…
Google is on track to make more than $70bn in revenue in 2016, and the lion’s share of that number will be generated by its insanely successful advertising business. As I’m sure you know,Read More…
The way consumers search online has changed dramatically, but the ranking tools have yet to adapt to the search behavior of today’s consumer. I have been involved in search since the earlyRead More…
By optimizing your website for Google, you could be sabotaging your site for Baidu in China and Yandex in Russia and Eastern Europe. It is an undeniable fact that Google has theRead More…
Back in the day, around 2003, somebody asked me a question regarding paid search: “Do you know what the most expensive keyword is on Google Adwords, and how much it costs?” I made a bunchRead More…
Google Analytics is a hugely useful and in-depth tool for measuring and monitoring your website’s performance, as long as you can learn its language. After setting up Google Analytics on your siteRead More…