Tag Archives: first party data

29Jun/22

People, Partners, Technology: How Boots rebuilt for first party data

June 29, 2022Online Marketing NewsActionable Analysis, Analytics, Analyzing Customer Data, B2C, Case Study, Data, Data & Analytics, data insights, data privacy, Data regulations, Data-Driven Marketing, digital, Digital Marketing, digital strategy, digital transformation, ecommerce, Ecommerce & Sales, first party data, Insights, measurement, omnichannel, Omnichannel Ecommerce, Omnichannel management, partner, Partnership, people, retail, ROI, ROI Marketing, Strategy, Technology, third-party cookie, third-party dataContent Team

People, Partners, Technology: How Boots rebuilt for first party data – ClickZ Author Benjamin Broomfield Date published June 29, 2022 Categories Boots, one of the UK’s largest Beauty and Pharmacy retailers, hasRead More…

25Jan/22

How marketers can use weather data as a strategic tailwind

January 25, 2022Online Marketing NewsAdvertising & Promotion, alternative data sources, Artificial intelligence, Consumer insights, consumer privacy, data analysis, data compliance, Data-Driven Marketing, digital advertising, digital marketing strategy, ecommerce, expert commentary, first party data, predictive analytics, ROI Marketing, weather dataContent Team

How marketers can use weather data as a strategic tailwind Author Lauren Lee Date published January 25, 2022 Categories 30-second summary: By understanding weather’s impact on consumer’s behaviors and decisions, marketers canRead More…

19Jul/21

Data integration: the key to omnichannel marketing

July 19, 2021Online Marketing NewsAnalyzing Customer Data, Data & Analytics, Data-Driven Marketing, data-driven personalization, Digital Marketing, first party data, Omnichannel management, omnichannel marketing, omnichannel marketing automation, personalization, ROI Marketing, SponsoredContent Team

[unable to retrieve full-text content]Omnichannel marketing presents an opportunity to marketers but requires better use of data The post Data integration: the key to omnichannel marketing appeared first on ClickZ.

11May/21

How to use contextual customer feedback to become a truly customer-centric organization

May 11, 2021Online Marketing NewsActionable Analysis, Analyzing Customer Data, Audience, contextual customer feedback, contextual intelligence, Customer journey, customer journey analytics, CXO (customer experience optimization), Digital Marketing, ecommerce, first party data, influencer commentary, marketing technologyContent Team

How to use contextual customer feedback to become a truly customer-centric organization Author Cyril Coste Date published May 11, 2021 Categories 30-second summary: The customer feedback loop can be long, clunky, andRead More…

04Nov/20

Brands need to use the pandemic to clean up their data

November 4, 2020Online Marketing NewsCOVID-19, CRM, customer data, Data, Data-Driven Marketing, digital, Digital Marketing, first party data, Marketing, Strategies, StrategyContent Team

Brands need to use the pandemic to clean up their data – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. MemberRead More…

01Sep/20

Scaling ad revenue growth with first-party data expertise

September 1, 2020Online Marketing Newsadvertising, Analyzing Customer Data, customer data, Data, Data-Driven Marketing, digital, digital advertising, Digital Marketing, first party data, Marketing, third-party cookies, third-party dataContent Team

Scaling ad revenue growth with first-party data expertise – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited accessRead More…

31Aug/20

First-party data isn’t enough, here is why

August 31, 2020Online Marketing NewsAnalyzing Customer Data, customer data, Data, Data-Driven Marketing, digital, Digital Marketing, first party data, Marketing, third-party cookies, third-party dataContent Team

First-party data isn’t enough, here is why – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited access toRead More…

30Mar/20

Opportunities are coming as third-party cookies are phased out

March 30, 2020Online Marketing Newsadvertising, Analyzing Customer Data, Data, Data-Driven Marketing, digital, digital advertising, Digital Marketing, first party data, Marketing, personalization, third-party cookiesContent Team

Opportunities are coming as third-party cookies are phased out – ClickZ Author Ken Nelson & Alex Kelleher Date published March 30, 2020 Categories 30-second summary: Individuals crave more transparency and control andRead More…

06Dec/19

Why marketers must have laser focus on first-party data

December 6, 2019Online Marketing NewsAnalyzing Customer Data, Call Tracking, customer data, Data & Analytics, Data-Driven Marketing, first party data, Insights, Invoca, surveyContent Team

30-Second Summary: Invoca is a call tracking and conversational analytics platform. They recently surveyed 500 B2C marketers to understand how they use and access first-party data. The study revealed that two bigRead More…

25Aug/16

Programmatic advertising: what’s the difference between good and bad data?

August 25, 2016Online Marketing NewsActionable Analysis, Analytics, Analyzing Customer Data, Big data, data analysis, first party data, programmatic, programmatic advertising, second party dataContent Team

Over the last decade, marketing has drastically shifted its foundation from innate intuition to calculated analysis. It shifted from an art form to a science. Strategies are now driven by unprejudiced analystsRead More…