4 best practices for unlocking the full potential of your marketing campaigns – ClickZ Author Lana Busignani Date published April 22, 2020 Categories 30-second summary: Ensure your digital media budgets follow reality,Read More…
Marketing strategies during – and after – Coronavirus – ClickZ Author R.J. Talyor Date published April 15, 2020 Categories Digital Marketing Strategies 30-second summary: Despite the uncertainty in the world and rapidRead More…
Unruly’s survey reveals consumer behavior in the COVID-19 age – ClickZ Author Barry Levine Date published April 13, 2020 Categories 30-second summary: A consumer survey from ad platform Unruly finds adds someRead More…
Opportunities are coming as third-party cookies are phased out – ClickZ Author Ken Nelson & Alex Kelleher Date published March 30, 2020 Categories 30-second summary: Individuals crave more transparency and control andRead More…
30-second summary: Gartner predicts that by 2025, 80% of marketers who have invested in personalization will abandon their efforts due to lack of ROI, the perils of customer data management or both.Read More…
30-second summary: Many marketers are lacking six important building blocks necessary for successfully employing personalization. Centricity – The disparate systems and silos that can lead to fragmented business intelligence. Transparency – A channelRead More…
30-second summary: Predictive modeling of customer behavior helps educate campaigns to drive loyalty or generate leads. Lead qualification modeling helps the sales team focus on the most probable customers to buy/close theRead More…
Consumers expect businesses to be the most responsible parties for protecting their data – more so than even the U.S. government. That’s one of the findings in a new report on theRead More…
Most retailers know they need to use buyer data to provide better targeted messaging, personalized advertisements, and customer rewards. But with so much customer data coming from so many different directions, manyRead More…
Most of us have heard of the “left-brain, right-brain” theory of how the human mind functions. The right side of our brain is supposed to be creative and intuitive, while the leftRead More…