Tag Archives: CXO (customer experience optimization)

21Jul/22

CMOs and CIOs: The new growth accelerators

July 21, 2022Online Marketing NewsAnalyzing Customer Data, CIO, CMOs, customer experience, CXO (customer experience optimization), data insights, Digital Marketing, digital transformation, Educating leadership, Industry Developments, marketing technology, Strategy & LeadershipContent Team

CMOs and CIOs: The new growth accelerators – ClickZ Author Michael Collins Date published July 21, 2022 Categories One positive result of the pandemic has been a stronger working relationship between CMOsRead More…

03Jun/22

Overcoming CX shortfalls across digital channels with and (without!) AI

June 3, 2022Online Marketing NewsABX testing, Actionable Analysis, AI, AI & Automation, AI in retail, Analyzing Customer Data, B2C, chatbots, Commerce & Sales, customer behavior, Customer behaviour, customer experience, customer experience intelligence, CXO (customer experience optimization), Data-Driven Marketing, data-driven personalization, digital experience, Digital Marketing, influencer commentary, omnichannel, omnichannel experience, Omnichannel management, real-time personalization, retail, retail personalization, Strategy, Strategy & LeadershipContent Team

Overcoming CX shortfalls across digital channels with and (without!) AI Author Cyril Coste Date published June 3, 2022 Categories For years, marketing leaders and brands have treated AI equivalent to an enigma.Read More…

09Jun/21

Product recommendations are not “one size fits all”

June 9, 2021Online Marketing NewsCommerce & Sales, Conversion & ROI, customer experience, CXO (customer experience optimization), Data, data insights, Data-Driven Marketing, Digital Marketing, ecommerce, product recommendations, retail, SponsoredContent Team

Product recommendations are not “one size fits all” – ClickZ Author Jeremy Chan Date published June 9, 2021 Categories 30-second summary: The reopening of stores does not indicate a negative trend forRead More…

11May/21

How to use contextual customer feedback to become a truly customer-centric organization

May 11, 2021Online Marketing NewsActionable Analysis, Analyzing Customer Data, Audience, contextual customer feedback, contextual intelligence, Customer journey, customer journey analytics, CXO (customer experience optimization), Digital Marketing, ecommerce, first party data, influencer commentary, marketing technologyContent Team

How to use contextual customer feedback to become a truly customer-centric organization Author Cyril Coste Date published May 11, 2021 Categories 30-second summary: The customer feedback loop can be long, clunky, andRead More…

28Apr/21

If you want sellers to sell more, embrace AI

April 28, 2021Online Marketing NewsAI, AI & Automation, AI in sales, Conversion & ROI, conversion optimization, CRM, customer relationship management (CRM), CXO (customer experience optimization), digital leaders, digital transformation, personalized CRM, specialist commentary, Strategy & LeadershipContent Team

If you want sellers to sell more, embrace AI – ClickZ Author Kayleigh Halko Date published April 28, 2021 Categories 30-second summary: The shift to virtual selling has put more pressure onRead More…

26Apr/21

The fruits of collaboration: how US retailers are monetizing their data

April 26, 2021Online Marketing NewsAdvertising & Promotion, Analyzing Customer Data, Conversion & ROI, Cross channel marketing, customer data platform (CDP), CXO (customer experience optimization), data privacy, Data-Driven Marketing, digital advertising, Digital Marketing, ecommerce, marketing technology, media networks, retail, retail data, SponsoredContent Team

The fruits of collaboration: how US retailers are monetizing their data Author Selwyn Parker Date published April 26, 2021 Categories 30-second summary: To tackle pandemic-driven uncertainties in 2020, Publicis Sapient helped aRead More…

31Dec/20

Steering retail into 2021 with digital at the wheel

December 31, 2020Online Marketing News2021, AI, AI in retail, consumer behavior, Consumer insights, customer experience, CXO (customer experience optimization), Digital Marketing, digital transformation, ecommerce, Martech, mcommerce, retail, search insights, Strategies, StrategyContent Team

Steering retail into 2021 with digital at the wheel – ClickZ Author Jim Yu Date published December 31, 2020 Categories 30-second summary: The shift to online shopping was already well underway pre-pandemic.Read More…

29Nov/20

Key Insights: The two missing pieces of your holiday season digital strategy that influence consumer buying decisions

November 29, 2020Search Engine Optimization (SEO)CXO (customer experience optimization), Digital Marketing, digital strategy, ecommerce, holiday season 2020, holiday shopping, holiday shopping season, influencer marketing, Insights, online consumer behavior, online shopping, SEO, social media marketing, Website optimizationContent Team

Key Insights: The two missing pieces of your holiday season digital strategy that influence consumer buying decisions – ClickZ Author Kamaljeet Kalsi Date published November 29, 2020 Categories 30-second summary: 2020 hasRead More…

23Oct/20

Tech Talk with Maropost: Cloud-based unified marketing automation platform

October 23, 2020Email MarketingCTR, CXO (customer experience optimization), digital transformation, Email Marketing, Email Marketing Optimization, Emerging Technology, marketing automation, marketing technology, Maropost, Martech, Tech TalksContent Team

Tech Talk with Maropost: Cloud-based unified marketing automation platform To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited access toRead More…

20Jun/20

Key Insights: CXO is the new hero of 2020, UK consumer trends, and local SEO strategy

June 20, 2020Search Engine Optimization (SEO)advertising, Consumer insights, CXO (customer experience optimization), digital advertising, Digital Marketing, Insights, local business, local SEO, marketing technology, Martech, SEOContent Team

Key Insights: CXO is the new hero of 2020, UK consumer trends, and local SEO strategy Author Kamaljeet Kalsi Date published June 20, 2020 Categories 30-second summary: COVID-19 and world recession eclipseRead More…