Tag Archives: content

25May/23

ChatGPT beyond the hype: How to use AI models for better email marketing

May 25, 2023Email MarketingAI, Artificial intelligence (AI), ChatGPT, content, Email Marketing, Email Marketing Optimization, MarketingContent Team

ChatGPT beyond the hype: Using AI models for better email marketing Author Kath Pay Date published May 25, 2023 Categories 30-second summary: ChatGPT has gone from “What is it?” to “It willRead More…

07Jul/22

How a 95-year-old publishing company mastered TikTok for 7X book sales

July 7, 2022Social Media MarketingAudience, Case Study, Collaboration, content, Content & Experience, content marketing, Digital Marketing, digital marketing strategy, Influencer, influencer marketing, influencer outreach, influencer program, Insights, Marketing, Media, Media Planning, micro influencers, Social, Social Media, social media engagement, social media marketing, Social Media Smarts, social media strategy, Strategy, TikTok, videoContent Team

How a 95-year-old publishing company mastered TikTok for 7X book sales – ClickZ Author Benjamin Broomfield Date published July 7, 2022 Categories When you imagine the sort of companies who are successfullyRead More…

20Jun/22

How US food franchise Bar Louie built its localized digital strategy

June 20, 2022Online Marketing NewsB2C, brand awareness, brand strategy, Branding, Case Study, content, digital, Digital Marketing, digital marketing strategy, Facebook, Google My Business, Influencer, influencer marketing, Instagram, localization, Loyalty, marketing localization, More News, personalization, Social, Social & Relationships, Social Media, social media marketing, social media strategy, Strategies, StrategyContent Team

How US food franchise Bar Louie built its localized digital strategy – ClickZ Author Benjamin Broomfield Date published June 20, 2022 Categories Bar Louie was founded in 1990s Chicago as ‘The OriginalRead More…

14Jun/22

A framework for customer-centric content creation

June 14, 2022Online Marketing NewsAudience, audience engagement, brand campaign, content, Content & Experience, content creation, content marketing, content marketing strategy, content strategy, creative, Customer journey, digital advertising, digital engagement, Insights, Marketing, marketing creative, marketing strategy, Media, Media Planning, More News, social media marketing, StrategyContent Team

A framework for customer-centric content creation – ClickZ Author Yolanda Valery Date published June 14, 2022 Categories 30-second summary: Companies need to move from making statements about themselves if they want toRead More…

28Apr/22

Four brands commit to ethical marketing: Here’s how to join them

April 28, 2022Online Marketing Newsbrand awareness, brand building, brand storytelling, Branding, content, Content & Experience, content marketing, Customer, customer behavior, customer experience, Customer journey, digital leaders, Digital Marketing, Ethical marketing, expert commentary, Inclusive marketing, Inclusivity, Insights, Marketing, performance, performance marketing, performance storytelling, Strategies, StrategyContent Team

Four brands commit to ethical marketing: Here’s how to join them – ClickZ Author Margaret Molloy Date published April 28, 2022 Categories 30-second summary: Today’s consumers are more concerned than ever withRead More…

09Dec/21

How to enter the evergreen mindset for successful content

December 9, 2021Online Marketing Newsbest practices, blogging, content, Content & Experience, evergreen content, Keywords, More News, news, StrategiesContent Team

How to enter the evergreen mindset for successful content – ClickZ Author Toby Dean Date published December 9, 2021 Categories 30-second summary: Evergreen content is content that remains relevant for months andRead More…

18Mar/21

2021 digital marketing trends you need to know from 13 marketing experts

March 18, 2021Online Marketing Newscontent, Content & Experience, digital, Digital Marketing, ecommerce, Industry Developments, Insights, Marketing, omnichannel, personalization, Social Media, Strategies, TrendsContent Team

2021 digital marketing trends you need to know from 13 marketing experts – ClickZ Author Neal Schaffer Date published March 18, 2021 Categories 30-second summary: Brands should continue to diversify their approachRead More…

05Mar/21

Giving your storytelling impact: it’s all in the delivery

March 5, 2021Online Marketing Newscontent, content marketing, digital, Digital Marketing, Marketing, storytelling, Strategies, StrategyContent Team

Giving your storytelling impact: it’s all in the delivery – ClickZ Author Brian Cotter Date published March 5, 2021 Categories 30-second summary: The final stage of the storytelling process involves going beyondRead More…