Ray-Ban and AEG’s winning formula: Festivals and data-driven branding Author Team ClickZ Date published April 6, 2023 Categories 30-second summary: Live event sponsorships present a massive opportunity for brands to build awareness,Read More…
A framework for customer-centric content creation – ClickZ Author Yolanda Valery Date published June 14, 2022 Categories 30-second summary: Companies need to move from making statements about themselves if they want toRead More…
Influencer marketing has risen to become a key component of a brands marketing strategy.The rise of social media has brought a new type of digital stars who became popular through their growing numberRead More…
Working for an agency, it is absolutely essential that everything we do is creative, original and engaging. If it isn’t, it will get lost in the diverse world of digital media, meaningRead More…
There is of course a lot of discussion about content and what does and doesn’t work online. Is long-form the key? Does short-form content have a role to play? Are there otherRead More…
There are quite a few sites creating useful or interesting content that is being let down by a lack of attention to SEO. This means this content marketing isn’t attracting the trafficRead More…
Have we been measuring content the wrong way? Inbar Yagur, Senior Content Strategist at Taboola, gave a talk at the Content Marketing Association Digital Breakfast on how content can be used asRead More…