Tag Archives: Content & Experience

07Jul/22

How a 95-year-old publishing company mastered TikTok for 7X book sales

July 7, 2022Social Media MarketingAudience, Case Study, Collaboration, content, Content & Experience, content marketing, Digital Marketing, digital marketing strategy, Influencer, influencer marketing, influencer outreach, influencer program, Insights, Marketing, Media, Media Planning, micro influencers, Social, Social Media, social media engagement, social media marketing, Social Media Smarts, social media strategy, Strategy, TikTok, videoContent Team

How a 95-year-old publishing company mastered TikTok for 7X book sales – ClickZ Author Benjamin Broomfield Date published July 7, 2022 Categories When you imagine the sort of companies who are successfullyRead More…

14Jun/22

A framework for customer-centric content creation

June 14, 2022Online Marketing NewsAudience, audience engagement, brand campaign, content, Content & Experience, content creation, content marketing, content marketing strategy, content strategy, creative, Customer journey, digital advertising, digital engagement, Insights, Marketing, marketing creative, marketing strategy, Media, Media Planning, More News, social media marketing, StrategyContent Team

A framework for customer-centric content creation – ClickZ Author Yolanda Valery Date published June 14, 2022 Categories 30-second summary: Companies need to move from making statements about themselves if they want toRead More…

28Apr/22

Four brands commit to ethical marketing: Here’s how to join them

April 28, 2022Online Marketing Newsbrand awareness, brand building, brand storytelling, Branding, content, Content & Experience, content marketing, Customer, customer behavior, customer experience, Customer journey, digital leaders, Digital Marketing, Ethical marketing, expert commentary, Inclusive marketing, Inclusivity, Insights, Marketing, performance, performance marketing, performance storytelling, Strategies, StrategyContent Team

Four brands commit to ethical marketing: Here’s how to join them – ClickZ Author Margaret Molloy Date published April 28, 2022 Categories 30-second summary: Today’s consumers are more concerned than ever withRead More…

08Feb/22

Do I have your attention? Creating ‘ignite moments’ with Brian Solis

February 8, 2022Online Marketing NewsContent & Experience, customer experience, Customer insights, Customer journey, digital leaders, StrategiesContent Team

Do I have your attention? Creating ‘ignite moments’ with Brian Solis – ClickZ Author Elizabeth Roscoe Date published February 8, 2022 Categories A view. A glance. A pause. That flash of timeRead More…

09Dec/21

How to enter the evergreen mindset for successful content

December 9, 2021Online Marketing Newsbest practices, blogging, content, Content & Experience, evergreen content, Keywords, More News, news, StrategiesContent Team

How to enter the evergreen mindset for successful content – ClickZ Author Toby Dean Date published December 9, 2021 Categories 30-second summary: Evergreen content is content that remains relevant for months andRead More…

16Aug/21

Email marketing 2021-22: the glass is (at least) half full

August 16, 2021Email Marketingactionable insights, Apple, audience engagement, Content & Experience, Digital Marketing, Email Marketing, Email Marketing Optimization, email open rates, email optimization, influencer commentary, Insights, iOS 14, mobile, Strategy & LeadershipContent Team

Email marketing 2021-22: the glass is (at least) half full – ClickZ Author Bret Smith Date published August 16, 2021 Categories 30-second summary: Apple is pushing users to maximize the level ofRead More…

07May/21

Why helpful marketing should outlast the pandemic

May 7, 2021Email MarketingAdvanced Email Marketing, Content & Experience, COVID-19, Digital Marketing, Email Marketing, email marketing personalization, helpful marketing, human interaction, human-centric, influencer commentary, Strategy, Strategy & LeadershipContent Team

Why helpful marketing should outlast the pandemic – ClickZ Author Kath Pay Date published May 7, 2021 Categories 30-second summary: Due to the global pandemic, there’s a rise in helpful marketing EmailRead More…

18Mar/21

2021 digital marketing trends you need to know from 13 marketing experts

March 18, 2021Online Marketing Newscontent, Content & Experience, digital, Digital Marketing, ecommerce, Industry Developments, Insights, Marketing, omnichannel, personalization, Social Media, Strategies, TrendsContent Team

2021 digital marketing trends you need to know from 13 marketing experts – ClickZ Author Neal Schaffer Date published March 18, 2021 Categories 30-second summary: Brands should continue to diversify their approachRead More…

15Feb/21

The secret to developing a healthy obsession with the customer

February 15, 2021Online Marketing NewsContent & Experience, customer experience, cx, digital, Digital Marketing, Hyper-personalization, Marketing, Martech, Strategies, StrategyContent Team

The secret to developing a healthy obsession with the customer – ClickZ Author Craig Dempster Date published February 15, 2021 Categories 30-second summary: To better understand the customer, brands will need toRead More…

12Feb/21

Elevating customer service in 2021

February 12, 2021Online Marketing Newsautomation, Content & Experience, COVID-19, customer experience, customer service, cx, digital, Digital Marketing, ecommerce, Marketing, retail, Strategies, StrategyContent Team

Elevating customer service in 2021 – ClickZ Author Steven Petruk Date published February 12, 2021 Categories 30-second summary: Consumers crave human connection in their service interactions. With social distancing still in effect,Read More…