Tag Archives: consumer behavior

06Apr/23

Ray-Ban and AEG’s winning formula: Music festivals and data-driven branding

April 6, 2023Online Marketing Newsadvertising, Advertising & Promotion, Analyzing Customer Data, Audience, B2B, B2C, brand awareness, Brand experience, Case Study, change management, consumer behavior, content management solutions, content strategy, Data-Driven Marketing, digital leaders, Digital Marketing, Media, retail, Sports & Entertainment, StrategiesContent Team

Ray-Ban and AEG’s winning formula: Festivals and data-driven branding Author Team ClickZ Date published April 6, 2023 Categories 30-second summary: Live event sponsorships present a massive opportunity for brands to build awareness,Read More…

31Dec/20

Steering retail into 2021 with digital at the wheel

December 31, 2020Online Marketing News2021, AI, AI in retail, consumer behavior, Consumer insights, customer experience, CXO (customer experience optimization), Digital Marketing, digital transformation, ecommerce, Martech, mcommerce, retail, search insights, Strategies, StrategyContent Team

Steering retail into 2021 with digital at the wheel – ClickZ Author Jim Yu Date published December 31, 2020 Categories 30-second summary: The shift to online shopping was already well underway pre-pandemic.Read More…

25Dec/20

Key Insights: 2021 Strategic pearls on email and content marketing

December 25, 2020Online Marketing News2021, Actionable Analysis, actionable insights, changing consumer behavior, consumer behavior, Content & Experience, content marketing, content metrics, Digital Marketing, Email Marketing, email marketing metrics, holiday season, holiday shopping, Insights, key insights, SEO, social media insights, Strategies, StrategyContent Team

Key Insights: 2021 Strategic pearls on email and content marketing Author Kamaljeet Kalsi Date published December 25, 2020 Categories 30-second summary: Consumers are becoming more conscious of how they shop, with anRead More…

01Oct/20

The importance of customer engagement in a digital-first environment

October 1, 2020Online Marketing Newsconsumer behavior, customer engagement, cx, digital, Digital Marketing, Events & Awards, Industry Developments, Marketing, personalization, Sponsored, Strategies, StrategyContent Team

The importance of customer engagement in a digital-first environment – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: UnlimitedRead More…

05Aug/20

How CPG brands can harness data to flourish in the age of disruption

August 5, 2020Online Marketing Newsconsumer behavior, COVID-19, CPG, CPG (FMCG), Data, Data-Driven Marketing, digital, Digital Marketing, digital transformation, ecommerce, Marketing, marketing strategies, retail, StrategiesContent Team

How CPG brands can harness data to flourish in the age of disruption – ClickZ Author Tina Wilson Date published August 5, 2020 Categories 30-second summary: To avoid diving blindly into newRead More…

20Jul/20

Using the right data to understand consumer behavior

July 20, 2020Online Marketing NewsCLV, consumer behavior, COVID-19, Customer journey, Data, Data-Driven Marketing, digital, Digital Marketing, Marketing, StrategiesContent Team

Using the right data to understand consumer behavior – ClickZ Author Ross Shanken Date published July 20, 2020 Categories 30-second summary: Marketers who craft messages that match customer expectations and build trustRead More…

15Jul/20

Making the most of marketing spend as consumer confidence rises

July 15, 2020Online Marketing NewsAd Spend, consumer behavior, COVID-19, digital, Digital Marketing, ecommerce, Industry Developments, Marketing, Media Spend, retail, Strategies, Strategy, TechnologyContent Team

Making the most of marketing spend as consumer confidence rises – ClickZ Author Tom Dolan Date published July 15, 2020 Categories 30-second summary: In light of the pandemic, as some brands haveRead More…

08Jul/20

Why the pandemic is a good time for advertisers

July 8, 2020Online Marketing Newsad tech, advertising, consumer behavior, COVID-19, digital, digital advertising, Digital Marketing, Industry Developments, Marketing, OTT, Strategies, StrategyContent Team

Why the pandemic is a good time for advertisers – ClickZ Author Roland Storti Date published July 8, 2020 Categories 30-second summary: The COVID-19 pandemic has led to huge surges in homeRead More…

12May/20

How to increase market share in the uncertain times of COVID-19

May 12, 2020Online Marketing Newsadvertising, Analytics, consumer behavior, COVID-19, digital, digital advertising, Digital Marketing, Marketing, Media consumption, StrategiesContent Team

How to increase market share in the uncertain times of COVID-19 – ClickZ Author Lana Busignani Date published May 12, 2020 Categories 30-second summary: Slashing advertising budgets until things stabilize is temptingRead More…

15Apr/20

Marketing strategies during – and after – Coronavirus

April 15, 2020Online Marketing Newsconsumer behavior, Coronavirus, COVID-19, Data, digital, Digital Marketing, Marketing, Social distancing, Strategies, StrategyContent Team

Marketing strategies during – and after – Coronavirus – ClickZ Author R.J. Talyor Date published April 15, 2020 Categories Digital Marketing Strategies 30-second summary: Despite the uncertainty in the world and rapidRead More…