04Jul/16

How Facebook’s #Friendmageddon will affect publishers

July 4, 2016Social Media Marketing#Friendmageddon, content marketing, Facebook, Facebook pages, news feed, Social, Social MediaContent Team

Facebook recently announced a new change to its News Feed algorithm, in which it will favour personal posts over news stories. But what does this mean for publishers? Facebook is all about connecting peopleRead More…

30Jun/16

How do you manage all your emails?

June 30, 2016Email Marketingagency, Email, Email Marketing, Gmail, Google, PR, WPP, WundermanContent Team

We all get a lot of email and we all have our own tricks for keeping our inboxes get out of hand. Here are five of them from all across the industry. ClickZ is full ofRead More…

30Jun/16

Nine SEO techniques that take less than 15 minutes

June 30, 2016Search Engine Optimization (SEO)content marketing, CTR, Google Search Console, meta description, Schema markup, search, search marketing, SEO, SEO techniques, site speedContent Team

I know. It’s the 21st century equivalent of ‘8 minute abs’. But bear with me on this… Search engine optimisation should be an ongoing process, mixing technical on-page techniques with quality content,Read More…

30Jun/16

Three ways to create insights from consumers’ click histories

June 30, 2016Online Marketing NewsActionable Analysis, Amazon, Analytics, Big data, click-through rates, clicks, CTR, customer loyalty, Data, Data-Driven Marketing, TargetContent Team

Without any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about what consumers are doing. Data alone does not lead to insights. Analyzed dataRead More…

29Jun/16

A 14 point checklist for designing a PPC landing page

June 29, 2016Search Engine Optimization (SEO)landing page design, landing page success factors, Paid Search, PPC landing pages, search, search marketingContent Team

Attracting clicks on your ads is just the first part. A great landing page is essential to any PPC strategy.  You then need to ensure that the landing page meets customer expectations andRead More…

29Jun/16

Are content thieves harming your search rankings?

June 29, 2016Search Engine Optimization (SEO)content copying, content marketing, Google, More News, scraper sites, search, search marketing, search rankings, SEOContent Team

Sites which scrape and copy content from other websites are often able to outrank the original source, as the examples below will demonstrate. These content cheats are sometimes able to do damage to theRead More…

29Jun/16

How brands tweeted about England’s Euro 2016 exit

June 29, 2016Social Media MarketingEuro 2016, Social, Social Media, TwitterContent Team

England’s surprising loss to Iceland and its exit from Euro 2016 provoked plenty of talk on Twitter, with brands offering some of the best tweets.    By the time the whistle was blown forRead More…

28Jun/16

Why address validation is not enough for email marketers

June 28, 2016Email Marketingecommerce, Email, Email deliverability, Email Marketing, Facebook, Gmail, More News, TwitterContent Team

Address validation confirms an email will go to a person, but not whether it’s the right person and that makes a big difference. There’s been a long debate about single versus doubleRead More…

28Jun/16

How a social audit resulted in increased market share for Simon G

June 28, 2016Social Media MarketingCBS, Data, Facebook, Instagram, Media, Pinterest, real-time, Social Media, social media marketingContent Team

Simon G Jewelry has a 25 percent share of voice in the jewelry space, as a result of a social audit that took the brand’s social strategy to the next level. LastRead More…

28Jun/16

Writing title tags for SEO: a best practice checklist

June 28, 2016Search Engine Optimization (SEO)Google, how to write title tags, meta tags, search, search marketing, SEO, SERPs, title tags, title tags best practiceContent Team

What is a title tag and how do you write one? Why are they important? Do they actually help with SEO? Can I see some examples? In this post I’ll follow up the advice onRead More…