England’s surprising loss to Iceland and its exit from Euro 2016 provoked plenty of talk on Twitter, with brands offering some of the best tweets.
By the time the whistle was blown for the full time, many brands did their best to impress us and here are the most successful ones.
Brands joining #ENGICE
One of the most popular tweets was posted by Paddy Power, the popular betting site that succeeds in Twitter with its funny and controversial posts, and it was a collection of the best tweets from sports fans, naming it ‘Fan Denial’.
England fans react to that Iceland defeat. It’s #FANDENIAL time!!https://t.co/caNSZNl10n
— Paddy Power (@paddypower) June 28, 2016
Ladbrokes relied on GIF to grab the audience’s attention and judging from the engagement stats, it wasn’t a bad idea.
Some fantastic finishing from #ENG tonight #ENGICE pic.twitter.com/5GOzMeifnG
— Ladbrokes (@Ladbrokes) June 27, 2016
The best conversation among brands took place between Carlsberg and Iceland Foods, with Twitter users enjoying their exchange of tweets (and beers afterwards).
Probably my favorite twitter convo ever. How’s the beer @IcelandFoods? @CarlsbergUK #ENGICE pic.twitter.com/HwdBgYHCno
— Filip Lindmark (@filindmark) June 28, 2016
And here are the beers.
.@IcelandFoods We’re a little heartbroken but still holding up our end of the wager, beer is on the way! #ENGICE pic.twitter.com/58EhD2chqP
— Carlsberg UK (@CarlsbergUK) June 28, 2016
Some people (and brands) get addicted to petitions lately.
This isn’t the result we want… #ENGICE pic.twitter.com/cGlW1MHKDf
— TheLADbible (@TheLadBible) June 27, 2016
GIFs seem to lead to great engagement, especially when they manage to capture the pace of a game in the least expected way.
Basically England vs Iceland…#ENGICEpic.twitter.com/rsXi8J5hHt
— BreatheSport (@BreatheSport) June 27, 2016
ASOS decided to focus on Iceland’s Birkir Bjarnason (Read more...) judging by the retweets, many Twitter users agree.
Hey @bbjarnason8, when you’re done with #Euros2016 give us a call… we could use you on the ASOS catwalk #ENGICE pic.twitter.com/Rbgn2gZn1b
— ASOS (@ASOS) June 27, 2016
Innocent Drinks joined the #ENGICE discussion with a series of tweets and people were asking for smoothie suggestions to drown their sorrows in.
– Everyone in England #ENGICE
— innocent drinks (@innocent) June 27, 2016
Paddy Power posted many tweets about #ENGICE, but this was the most popular one with more than 1200 retweets.
Nailed on. #ENG #EURO2016 pic.twitter.com/nC8qN7rQx9
— Paddy Power (@paddypower) June 27, 2016
The big winner
Iceland Foods managed to win the impressions during and after #ENGICE, using the brand’s name to join the conversation, both with other brands and users.
GUYS, quick reminder that we’re a supermarket and are not currently playing in the Euros. Isn’t the stadium nice? pic.twitter.com/z4x2Ekgnfu
— Iceland Foods (@IcelandFoods) June 27, 2016
They even created a new Twitter cover for the occasion, so we should certainly reward their creativity for this case!
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