17Dec/20

The 3 most destructive mistakes marketers make with intent data

December 17, 2020Online Marketing NewsAnalytics, Analyzing Customer Data, customer data, Data, Data-Driven Marketing, digital, Digital Marketing, Intent Data, Marketing, Strategies, StrategyContent Team

The 3 most destructive mistakes marketers make with intent data – ClickZ Author Kirsten Markson Date published December 17, 2020 Categories 30-second summary: Marketers are drawn to the possibilities of intent data,Read More…

16Dec/20

Why Nextdoor should be part of your SMBs social media strategy

December 16, 2020Online Marketing Newsadvertising, digital, digital advertising, Digital Marketing, local ads, Local Deals, Marketing, Neighborhood Sponsorship, SMBs, Social, Social Media, social media marketing, Sponsored, Strategies, StrategyContent Team

Why Nextdoor should be part of your SMBs social media strategy – ClickZ Author Jacqueline Dooley Date published December 16, 2020 Categories 30-second summary: Nextdoor is a social media network for neighborhoodsRead More…

16Dec/20

5 lessons brands can learn from political OOH advertising

December 16, 2020Online Marketing Newsadvertising, digital, digital advertising, Digital Marketing, Marketing, OOH, Political ads, StrategiesContent Team

5 lessons brands can learn from political OOH advertising – ClickZ Author Matthew O’Connor Date published December 16, 2020 Categories 30-second summary: As brands seek to capitalize on Out of Home (OOH)Read More…

15Dec/20

Four key decisions for planning marketing success in 2021

December 15, 2020Online Marketing NewsAd Spend, digital, Digital Marketing, Insights, Marketing, planning, report, research, Strategies, Strategy, study, TrendsContent Team

Four key decisions for planning marketing success in 2021 – ClickZ Author Julia Stead Date published December 15, 2020 Categories 30-second summary: 2020 flipped most marketing teams’ plans upside down. Allocadia analyzedRead More…

15Dec/20

How AI is simplifying the complexities of media planning

December 15, 2020Online Marketing Newsadvertising, AI, AI & Automation, digital, Emerging Technology, Marketing, marketing technology, Martech, Media, Media Buying, Media PlanningContent Team

How AI is simplifying the complexities of media planning – ClickZ Author Stephan Bruneau Date published December 15, 2020 Categories 30-second summary: The explosion of media options open to consumers today isRead More…

14Dec/20

COVID-19: The cause for increased sales productivity?

December 14, 2020Online Marketing NewsCommerce & Sales, COVID-19, digital, Digital Marketing, Industry Developments, Marketing, productivity, sales, Strategies, StrategyContent Team

COVID-19: The cause for increased sales productivity? – ClickZ Author James Moore Date published December 14, 2020 Categories 30-second summary: In the workplace, the COVID-19 pandemic brought forth a drastic reassessment andRead More…

11Dec/20

How local ads can mitigate COVID-19’s impact on SMBs

December 11, 2020Social Media Marketingadvertising, COVID-19, digital, digital advertising, Digital Marketing, display advertising, local ads, Local Deals, Marketing, Neighborhood Sponsorship, SMBs, Social, Social Media, social media marketing, Sponsored, StrategyContent Team

How local ads can mitigate COVID-19’s impact on SMBs – ClickZ Author Jacqueline Dooley Date published December 11, 2020 Categories 30-second summary: Nextdoor is a social media network for neighborhoods of verifiedRead More…

10Dec/20

Email, SMS & push message marketing: Report shows increasing influence on consumer purchasing decisions

December 10, 2020Email Marketingautomation, digital, Digital Marketing, Email, Email Marketing, Email Marketing Best Practices, Emerging Technology, Insights, Marketing, mobile, push message, report, research, SMS, Strategy, studyContent Team

Email, SMS & push message marketing: Report shows increasing influence on consumer purchasing decisions – ClickZ Author Greg Zakowicz Date published December 10, 2020 Categories 30-second summary: Email marketing conversions continue toRead More…

09Dec/20

Advertisers respond to gift-wrapped programmatic offerings this holiday

December 9, 2020Online Marketing Newsadvertising, digital, digital advertising, Digital Marketing, holiday season, Marketing, Media, OTT, programmatic, Strategies, StrategyContent Team

Advertisers respond to gift-wrapped programmatic offerings this holiday – ClickZ Author Jaan Janes Date published December 9, 2020 Categories 30-second summary: Shift in consumer behavior during the 2020 holiday season creates aRead More…

08Dec/20

One unexpected impact of a pandemic? Marketers’ playbooks have been rewritten for the next decade

December 8, 2020Online Marketing NewsCOVID-19, digital, Digital Marketing, Industry Developments, Marketing, Strategies, StrategyContent Team

One unexpected impact of a pandemic? Marketers’ playbooks have been rewritten for the next decade – ClickZ Author Joey Leichman Date published December 8, 2020 Categories 30-second summary: Recent data from OpenXRead More…