31Dec/20

Fuze on setting a strong foundation for its ABM journey

December 31, 2020Online Marketing Newsaccount-based marketing (ABM), Case Study, Data & Analytics, Data-Driven Marketing, digital, Digital Marketing, Ideal Customer Profiles, Insights, Marketing, marketing technology, Martech, Strategies, Technology, Tools & TechnologyContent Team

Fuze on setting a strong foundation for its ABM journey – ClickZ Author Emily Ketchum Date published December 31, 2020 Categories 30-second summary: When Fuze began its ABM journey, the company workedRead More…

30Dec/20

Your 2021 marketing playbook needs to be revised, again

December 30, 2020Online Marketing News2020, 2021, B2B, COVID-19, digital, Digital Marketing, Marketing, playbook, Strategies, Strategy, TrendsContent Team

Your 2021 marketing playbook needs to be revised, again – ClickZ Author Norman Guadagno Date published December 30, 2020 Categories 30-second summary: Marketers have been forced to recreate their playbooks, almost onRead More…

30Dec/20

How well do you really know your customers?

December 30, 2020Online Marketing NewsAnalyzing Customer Data, B2B, B2C, customers, Data-Driven Marketing, digital, Digital Marketing, ecommerce, Marketing, Martech, optimization, Strategies, Strategy, TechnologyContent Team

How well do you really know your customers? – ClickZ Author Nick Ashmore Date published December 30, 2020 Categories 30-second summary: With the arrival of digital, marketers genuinely believed they would suddenlyRead More…

29Dec/20

Post-holiday experience: How brands should leverage Q5

December 29, 2020Online Marketing Newsdigital, Digital Marketing, ecommerce, holiday shopping season, Marketing, retail, StrategiesContent Team

Post-holiday experience: How brands should leverage Q5 – ClickZ Author Corinne Demadis Date published December 29, 2020 Categories 30-second summary: Q5 is the time right after the holiday splurge when consumers areRead More…

28Dec/20

How digital advertisers can tap Publisher ‘lead exchanges’ to pluck the most receptive consumer targets and turbocharge sales

December 28, 2020Online Marketing Newsadvertising, digital, digital advertising, Digital Marketing, lead exchanges, Marketing, sales, Strategies, StrategyContent Team

How digital advertisers can tap Publisher ‘lead exchanges’ to pluck the most receptive consumer targets and turbocharge sales – ClickZ Author Jason Rudolph Date published December 28, 2020 Categories 30-second summary: LeadRead More…

25Dec/20

Key Insights: 2021 Strategic pearls on email and content marketing

December 25, 2020Online Marketing News2021, Actionable Analysis, actionable insights, changing consumer behavior, consumer behavior, Content & Experience, content marketing, content metrics, Digital Marketing, Email Marketing, email marketing metrics, holiday season, holiday shopping, Insights, key insights, SEO, social media insights, Strategies, StrategyContent Team

Key Insights: 2021 Strategic pearls on email and content marketing Author Kamaljeet Kalsi Date published December 25, 2020 Categories 30-second summary: Consumers are becoming more conscious of how they shop, with anRead More…

22Dec/20

Three reasons why enterprise CDP adoption lags

December 22, 2020Online Marketing NewsCDP, customer data, Customer Data Platforms, Data, Data & Analytics, digital, Digital Marketing, Marketing, marketing technology, Martech, Strategies, StrategyContent Team

Three reasons why enterprise CDP adoption lags – ClickZ Author Adrian Nash Date published December 22, 2020 Categories 30-second summary: CDPs’ principal selling point is the ability to achieve a ‘360 view’Read More…

22Dec/20

Fool-proof tips to make media planning more approachable than ever

December 22, 2020Online Marketing Newsdigital, Digital Marketing, Marketing, Media, Media Planning, Strategies, StrategyContent Team

Fool-proof tips to make media planning more approachable than ever – ClickZ Author Yair Yaskerovitch Date published December 22, 2020 Categories 30-second summary: Mobile first approach more important than ever, as globalRead More…

18Dec/20

Top marketers highlight 5 common themes about the impact of 2020 on business

December 18, 2020Online Marketing News2020, COVID-19, digital, Digital Marketing, digital transformation, ecommerce, Industry Developments, Insights, Marketing, personalization, retail, Strategies, Strategy, TrendsContent Team

Top marketers highlight 5 common themes about the impact of 2020 on business – ClickZ Author Jacqueline Dooley Date published December 18, 2020 Categories 30-second summary: ClickZ interviewed four marketing leaders fromRead More…

18Dec/20

Tech Talk with Litmus: Crafting personalized and scalable email experiences

December 18, 2020Online Marketing NewsAnalytics, email analytics, email automation, Email Marketing, email marketing technology, Litmus, marketing technology, Tech TalksContent Team

Tech Talk with Litmus: Crafting personalized and scalable email experiences Author Catherrine Garcia Date published December 18, 2020 Categories 30-second summary: Email marketing is the most dependable and measurable channel for digitalRead More…