Last week, Facebook revealed that it found yet more errors in metrics that it reports to brands and advertisers. The first error affected metrics related to Like and Share buttons. The Like and ShareRead More…
Social media has become an increasingly important channel for customer service over the years, and Twitter in particular is one of the social platforms that has been used most broadly for customer service byRead More…
Remember Ello? The social network formerly known as the ‘anti-Facebook’ has developed into a compelling platform for visual social media, and now it’s adding ecommerce features to the mix. In September andRead More…
Publishers are scrambling to produce more digital video content to meet advertiser demand for video ad inventory, and some are even turning to automated video creation technologies. But when it comes to videoRead More…
Social media introduced a brand new world of advertising to brands and many have benefitted from this affordable and highly targeted solution. Facebook is the perfect example to showcase how social advertising can work. Facebook isn’t newRead More…
Twitter and Facebook are becoming more popular in Asia, but marketers operating in the region need to be aware of the many other made-for-Asia social media platforms. Here’s a list of someRead More…
As Facebook reactions see an increased use lately, it’s time for brands to use them more creatively for sentiment analysis. It’s been less than a year since Facebook introduced Reactions, the extension of the Like button,Read More…
Facebook advertising is becoming very useful, especially when you explore its potential and all its targeting options. Greg Gifford, Director of Search and Social at DealerOn, delivered a very informative presentation at Brighton SEORead More…
Facebook is cracking down on clickbait. Again. So what will make your social media audience click now? As kids we would be excited about the “Did You Know?” section in books and Ripley’sRead More…
I’m not going to lie. I get it. I really do get it. As someone who earned a livelihood for many years writing copy almost exclusively for direct mail and email, IRead More…