Google, GA4, and the rising importance of data analytics – ClickZ Author Jim Yu Date published June 20, 2023 Categories 30-second summary: The rapid, incremental growth in data means analytics are essentialRead More…
Confront the fear and embrace the power of control of AI – ClickZ Author Peter Prodromou Date published June 6, 2023 Categories 30-second summary: We are at a hinge moment when technologyRead More…
Marketing to the CFO – ClickZ Author Tyrona Heath Date published May 18, 2023 Categories 30-second summary: It’s common to talk about the relationship between marketing and sales, with customers being theRead More…
Ray-Ban and AEG’s winning formula: Festivals and data-driven branding Author Team ClickZ Date published April 6, 2023 Categories 30-second summary: Live event sponsorships present a massive opportunity for brands to build awareness,Read More…
Digital CX built on good data – ClickZ Sponsored by Author Mallory Green Date published March 23, 2023 Categories Analytics Data We know that data is key – key to identifying yourRead More…
Brands, be mindful or be gone – ClickZ Author Adrienne Little Date published March 16, 2023 Categories 30-second summary: Through unpredictable events and a sense that control has been lost, consumers haveRead More…
Maximizing TikTok ads: A beginner’s guide to effective TikTok campaigns Author Team ClickZ Date published March 15, 2023 Categories 30-second summary: TikTok is the new channel that can help brands to diversifyRead More…
The power of audience-led approaches and data-driven insights – ClickZ Author Dipti Kachru Date published March 10, 2023 Categories 30-second summary: Audience-specific approach to marketing and business strategy is crucial in today’sRead More…
What is marketing attribution and why you should care – ClickZ Author Team ClickZ Date published March 8, 2023 Categories 30-second summary: As marketers, it is important to consider marketing attribution toRead More…
How are brands performing on TikTok and Snapchat? – ClickZ Author Jamie Bolton ClickZ Advisory Board Member Date published March 3, 2023 Categories 30-second summary: Two of the most prominent platforms inRead More…