Remember Ello? The social network formerly known as the ‘anti-Facebook’ has developed into a compelling platform for visual social media, and now it’s adding ecommerce features to the mix. In September andRead More…
Sridhar Ramaswamy, Google’s SVP of Ads & Commerce made announcements about two new products this morning at DMEXCO 2016. The first centred on event-based optimization in Universal App Campaigns app ads, and theRead More…
As local marketing becomes more important, it’s time to focus on local search strategy in order to beat your competition. David Whatley, Founder & Managing Director of MiShop.local delivered an interesting presentationRead More…
Here we present a brand new guide, full of updated information and tips to give your online business a boost without the need of a credit card. Please note: some of theRead More…
Publishers are scrambling to produce more digital video content to meet advertiser demand for video ad inventory, and some are even turning to automated video creation technologies. But when it comes to videoRead More…
Journalists are generally quite confident and they know what they need from a story, and often how to get it. That can be intimidating, and immediately put a subject on the backRead More…
Social media introduced a brand new world of advertising to brands and many have benefitted from this affordable and highly targeted solution. Facebook is the perfect example to showcase how social advertising can work. Facebook isn’t newRead More…
Twitter and Facebook are becoming more popular in Asia, but marketers operating in the region need to be aware of the many other made-for-Asia social media platforms. Here’s a list of someRead More…
As Facebook reactions see an increased use lately, it’s time for brands to use them more creatively for sentiment analysis. It’s been less than a year since Facebook introduced Reactions, the extension of the Like button,Read More…
I’ve often looked at bounce rates and associated metrics as a way to measure the general stickiness and appeal of a website. In my case, this has normally been blogs and publishers’Read More…