Five key social media trends that will shape 2020
We’re gearing up towards a new year that is full of challenges and opportunities for marketers and leaders who want to make the most of social media. 2019 was a very interestingRead More…
Tag Archives: social media marketing
Influencer marketing tips: 3 ways to rethink your strategies
Influencer marketing has spent the past few years being “the next big thing” for companies seeking to stand out from the crowd. Although the concept has gotten a significant amount of pressRead More…
How can I tell if my social media strategy is generating results?
It’s common to wonder whether your social media strategy is really generating the results you had in mind.According to Mary Meeker’s 2017 Internet Trends Report, 61% of social media marketers consider measuringRead More…
How a social audit resulted in increased market share for Simon G
Simon G Jewelry has a 25 percent share of voice in the jewelry space, as a result of a social audit that took the brand’s social strategy to the next level. LastRead More…
What is appropriate (and inappropriate) content for LinkedIn?
Should you post stories about people dying, religion or bikinis on LinkedIn? That all depends on the business context. Earlier this year, entrepreneur Candice Galek created a firestorm on LinkedIn when sheRead More…
Five lessons in viral advertising from AirBnB
At last Thursday’s ‘Beat the Buzz’ social media conference, veteran of viral advertising Holly Clarke shared the secrets of success from AirBnB’s ‘Night At’ campaigns: a competition to spend the night inRead More…