Tag Archives: millennials

26Jun/19

Gen Z consumers: Nearly 100% own a smartphone and spend over 4 hours per day online

June 26, 2019Online Marketing NewsBoomers, consumer behavior, consumer journey, Digital Marketing, Gen X, Gen Z, generations, millennials, mobile, smartphone, Snap, Strategies, time onlineContent Team

This year Gen Z—people aged 16-22—becomes the largest generation globally, surpassing even millennials. To celebrate this milestone, Snap, Inc. partnered with GlobalWebIndex to explore what makes Gen Z tick. The study surveyedRead More…

14Feb/19

Influencer marketing tips: 3 ways to rethink your strategies

February 14, 2019Online Marketing NewsAmazon, Boomers, Coca-Cola, Facebook, Gen X, Gen Z, influencer marketing, Instagram, microinfluencers, millennials, nanoinfluencers, social media marketing, Strategies, TwitterContent Team

Influencer marketing has spent the past few years being “the next big thing” for companies seeking to stand out from the crowd. Although the concept has gotten a significant amount of pressRead More…

07Nov/16

How young marketers have an impact on marketing strategies

November 7, 2016Online Marketing Newsbaby boomers, Marketing, marketing strategy, Media, Media Planning, millennials, mobile, small business marketing, Strategies, videoContent Team

There is a changing approach in marketing strategy as millennials become part of small to medium sized businesses and we can already notice how they differ from baby boomers. Magisto surveyed 500Read More…

05Aug/16

A beginner’s guide to Snapchat for marketers

August 5, 2016Social Media MarketingBranding, content marketing strategy, engagement, how to, Insights, memories, millennials, SnapChat, Snapchat Discover, Snapchat for brands, Snapchat marketing, Social, Social MediaContent Team

We’ve written a lot about Snapchat, but here is a back-to-basic’s guide for setting up an account and how to use it. And an overview of why and how marketers are usingRead More…

12May/16

Report: millennials are more likely to share an ad (but also to mute it)

May 12, 2016Online Marketing NewsAnalytics, Analyzing Customer Data, display advertising, Media, millennials, Stats, Trends, video advertisingContent Team

Advertising to millennials can be challenging, especially when there’s a lack of understanding towards their needs. Here’s what you need to consider before targeting them. The term “millennial” has become very popular during theRead More…