Tag Archives: Marketing

10Jul/20

Why consumers follow and unfollow brands on social media

July 10, 2020Online Marketing Newscustomer engagement, digital, Digital Marketing, Marketing, report, research, Social, Social Integration, Social Media, social media marketing, Strategies, Strategy, studyContent Team

Why consumers follow and unfollow brands on social media – ClickZ Author Jacqueline Dooley Date published July 10, 2020 Categories 30-second summary: Sprout Social has been compiling a consumer index report ofRead More…

09Jul/20

Three factors to consider when choosing a CFM platform

July 9, 2020Online Marketing NewsAnalytics, Analyzing Customer Data, CFM, customer feedback, customer feedback management, Data & Analytics, digital, management platform, Marketing, marketing technology, Martech, TechnologyContent Team

Three factors to consider when choosing a CFM platform – ClickZ Author Andrew Park Date published July 9, 2020 Categories 30-second summary: Most CFM vendors offer a few standard features, such asRead More…

08Jul/20

Why the pandemic is a good time for advertisers

July 8, 2020Online Marketing Newsad tech, advertising, consumer behavior, COVID-19, digital, digital advertising, Digital Marketing, Industry Developments, Marketing, OTT, Strategies, StrategyContent Team

Why the pandemic is a good time for advertisers – ClickZ Author Roland Storti Date published July 8, 2020 Categories 30-second summary: The COVID-19 pandemic has led to huge surges in homeRead More…

07Jul/20

Let’s build your B2B video marketing strategy based on these examples

July 7, 2020Online Marketing Newsadvertising, B2B, digital, Digital Marketing, DSP, Marketing, programmatic, Strategies, Strategy, video, video marketing, VideosContent Team

Let’s build your B2B video marketing strategy based on these examples – ClickZ Author Kateryna Novatska Date published July 7, 2020 Categories 30-second summary: As videos have emerged to be the mostRead More…

06Jul/20

Why brands need to take a strategic approach to personalization

July 6, 2020Online Marketing NewsAI, AI & Automation, customer data, Data-Driven Marketing, digital, Digital Marketing, Emerging Technology, Marketing, Martech, personalization, Strategies, TechnologyContent Team

Why brands need to take a strategic approach to personalization – ClickZ Author Jean-René Boidron Date published July 6, 2020 Categories 30-second summary: Whilst personalization can be complex, consumers respond positively toRead More…

06Jul/20

The siloed approach to marketing is on its last legs

July 6, 2020Online Marketing Newscustomer data, data silo, Data-Driven Marketing, digital, Digital Marketing, Industry Developments, Marketing, Strategies, StrategyContent Team

The siloed approach to marketing is on its last legs – ClickZ Author Ross Shelleman Date published July 6, 2020 Categories 30-second summary: Marketers that have historically approached creative, media, and planningRead More…

03Jul/20

Cost of common digital CX frustrations, and how to prevent them

July 3, 2020Online Marketing Newscustomer experience, cx, Data-Driven Marketing, digital, Digital Marketing, Marketing, Strategies, StrategyContent Team

Cost of common digital CX frustrations, and how to prevent them – ClickZ Author Shane Phair Date published July 3, 2020 Categories 30-second summary: Digital CX has become a C-suite discussion andRead More…

01Jul/20

Five changes in social advertising for brands during COVID-19

July 1, 2020Social Media MarketingCOVID-19, digital, digital advertising, Digital Marketing, Insights, Marketing, report, research, Social Media, social media ads, social media advertising, social media marketing, Sponsored, Strategies, Strategy, studyContent Team

Five changes in social advertising for brands during COVID-19 – ClickZ Author Tereza Litsa Date published July 1, 2020 Categories 30-second summary: The increased use of social platforms from users during lockdownRead More…

26Jun/20

Personalization is critical during times of rapid change

June 26, 2020Online Marketing NewsAI, AI & Automation, Customer journey, cx, Data, Data-Driven Marketing, digital, Digital Marketing, Emerging Technology, Marketing, personalization, Strategies, StrategyContent Team

Personalization is critical during times of rapid change – ClickZ Author Drew Burns Date published June 26, 2020 Categories 30-second summary: Regardless of industry, customer experience is at the crux of personalization,Read More…

24Jun/20

The use of AI for retail players can be a decisive factor in their business recovery

June 24, 2020Online Marketing NewsAI, AI & Automation, COVID-19, digital, Digital Marketing, ecommerce, Ecommerce & Sales, Emerging Technology, Marketing, marketing technology, omnichannel, Predictive models, retail, Strategies, Strategy, TechnologyContent Team

The use of AI for retail players can be a decisive factor in their business recovery – ClickZ Author Olivier Marc Date published June 24, 2020 Categories 30-second summary: Marketing is likelyRead More…