Tag Archives: Insights

06Apr/20

Key insights: COVID-19 continues to impact consumer behavior, marketing spend and the marketing mix

Key insights: COVID-19 continues to impact consumer behavior, marketing spend and the marketing mix – ClickZ Author Mahir Prasad Date published April 6, 2020 Categories 30-second summary: According to Amperity COVID-19 RetailRead More…

02Mar/20

Five technology + trends changing digital marketing in 2020

30-second summary: Emerging AI developments that boost Google conversion values by 30% or more. Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. The new multi-channel, multi-device approach toRead More…

24Feb/20

Only one in five marketers have a strategy in place for optimizing their martech stack

30-second summary: Ascend2’s Martech Stack Optimization survey asked nearly 300 B2B and B2C marketers how are they addressing the challenge of optimizing their martech stack in 2020. 19% of respondents indicated thatRead More…

17Feb/20

UJET report: Brands should add text/message and have “identical support” across channels

30-second summary: A new report from customer support platform UJET finds a steady use by consumers of all ages of multiple channels for customer service, and a desire for more texting/messaging. WhileRead More…