Though there was quite a chasm in our assessment of the candidates’ email and branding skills, all five candidates are pretty proficient social media marketers. Round three of “ClickZ cases the candidates” wasRead More…
Email and social media are two efficient channels to assess your customer satisfaction. Ignoring the fundamentals of tracking customer service could be detrimental to your business. The overall satisfaction can be measured,Read More…
Last week, we focused on the presidential hopefuls’ emails. In part two of this series, we reached out to some branding experts to talk logos and slogans. Because logos are the face of a brand, havingRead More…
Today sees the release of the ClickZ Digital Marketing Podcast series, featuring some of the experts who contributed to our Digital Trends 2016 report. It features interviews with Tessa Wegert, Brian Clifton,Read More…
Content marketing done well should always incorporate an effective email marketing strategy. When it comes to building engagement with your target audience, email marketing is sort of like the holy grail. WhenRead More…
Facebook’s $5.841 billion in Q4 revenue (a 51% jump vs. Q4 of ’14) is great for Facebook, but maybe not so great for online merchants. Even with Facebook filters designed to helpRead More…
Facebook’s $5.841 billion in Q4 revenue (a 51% jump vs. Q4 of ’14) is great for Facebook, but maybe not so great for online merchants. Even with Facebook filters designed to helpRead More…
In this new series, ClickZ is going to look at different facets of digital marketing and analyze how the presidential candidates are using them. First up: email. Back in October, we ranked the presidentialRead More…
In this new series, ClickZ is going to look at different facets of digital marketing and analyze how the presidential candidates are using them. First up: email. Back in October, we ranked the presidentialRead More…
Launching an engaging email campaign includes ensuring that the content correlates with and ultimately fulfills your brand promise.A brand promise should connect your purpose, your positioning, your strategy, and your customer experiences consistentlyRead More…