04Apr/24

Marketers Struggling to Utilize Customer Data for Personalization Amid Privacy Changes

A new study has found significant gaps in how brands collect and leverage customer behavioral data to enhance engagement and retention strategies. The research from Forrester Consulting, commissioned by marketing cloud providerRead More…

12Mar/24

Nutrimuscle: Scaling spend and growing ROAS through better measurement

Using their full-funnel attribution model, Fospha measured clicks and impressions to give Nutrimuscle insight into the channels that worked best for them. An immediate insight was Snap performance. In Q3, Snapchat had the highestRead More…