Alphabet’s Strategic Leap: Aiming to Reshape Digital Marketing with a $35 Billion HubSpot Acquisition – ClickZ Author ClickZ News Staff Date published April 8, 2024 Categories In a move that could significantlyRead More…
Marketers Struggling to Utilize Customer Data for Personalization Amid Privacy Changes
A new study has found significant gaps in how brands collect and leverage customer behavioral data to enhance engagement and retention strategies. The research from Forrester Consulting, commissioned by marketing cloud providerRead More…
How to Choose the Right Email Marketing Platform for Your Business
How to Choose the Right Email Marketing Platform for Your Business – ClickZ Author ClickZ News Staff Date published April 4, 2024 Categories As a marketing leader, selecting the right email marketingRead More…
Mastering marketing in the age of the 8-second attention span
Welcome to 2024 – a year that marks a turning point for marketers. The average attention span has shrunk to a mere 8 seconds, ushering in a new era of digital marketingRead More…
Nutrimuscle: Scaling spend and growing ROAS through better measurement
Using their full-funnel attribution model, Fospha measured clicks and impressions to give Nutrimuscle insight into the channels that worked best for them. An immediate insight was Snap performance. In Q3, Snapchat had the highestRead More…
Mastering voice search optimization: Talk like a local, rank like a pro
The digital world is abuzz with conversation, and how we search for information is changing. Gone are the days of just typing keywords. Today, people are asking questions – out loud –Read More…
The enduring power of email marketing: Supercharged by AI for personalized engagement
The enduring power of email marketing: Supercharged by AI for personalized engagement – ClickZ Imagine crafting email campaigns that feel like one-on-one conversations with each recipient, driving engagement and conversions at anRead More…
Digital Marketing Institute Launches New Course to Bridge AI Skills Gap in the Industry
Digital Marketing Institute Launches New Course to Bridge AI Skills Gap in the Industry – ClickZ Author Aaran Fronda Date published February 22, 2024 Categories The digital marketing landscape is becoming increasinglyRead More…
How to Create Impactful SEO Reports that Drive Business Success
How to Create Impactful SEO Reports that Drive Business Success – ClickZ Author ClickZ News Staff Date published February 21, 2024 Categories Search SEO In an age where Google sits atop theRead More…
How Google’s Search Generative Experience (SGE) is Reshaping SEO
How Google’s Search Generative Experience (SGE) is Reshaping SEO – ClickZ Author ClickZ News Staff Date published February 20, 2024 Categories Search SEO Google’s Search Generative Experience (SGE) is an AI-powered featureRead More…